Split testing is a crucial part of any marketing campaign. Its always useful to start off with a variety of ideas, test them and see which ones work to move forward, otherwise you may pick one wrong strategy from the beginning….
Live chat is still emerging as a popular sales and support tool and like a lot of website tools, is a valuable asset to any business. It allows you to decrease response time and increase customer satisfaction. However there is…
It’s said that more than 3.5 billion search queries take place on Google per day so it’s surprising how many small businesses still don’t have an online presence. People often wonder why they need a website if they don’t sell…
How can you expand your website traffic by boosting revenue and awareness without the search engines? Join Your Patients Largest Communities and Forums Online People won’t find out about your practice unless they actually see you. In order for them…
Pinterest’s new guided search feature is a new visual way for patients to explore and sift through the 30 billion pins and 750 million boards that make up the social network. It’s a different way for people to discover the…
Ensure Your SEO Supports Your Practice Ethos
23 April 2014 | Lucy Mander | Search Engine OptimisationMany people forget the importance of SEO and how it supports their business. How your practice is displayed in search is commonly overlooked whilst trying to rank for desired non-branded keywords for example “Teeth Whitening *location*”, “Dentist *location*”. Its important…
LinkedIn business pages are essential, not just for brand visibility but for building a community around your practice. A successful LinkedIn page engages with followers on a regular basis. 1. Your content will solve problems for readers Complete the products…
10 Ways to Drive Creative Content
24 March 2014 | Lucy Mander | Creative Design, Search Engine OptimisationEvery marketer has unique and distinct ideas on how to approach content marketing. Here are 10 basic ways: 1. Love Your Content If you don’t start with what appeals to you and what you would love to read, how could…
Successful marketing campaigns are now data-driven. The biggest problem isn’t acquiring data but extracting the most useful data in a meaningful way. We can now do this thanks to Google Analytics, with all the data necessary to formulate a successful…
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