LinkedIn business pages are essential, not just for brand visibility but for building a community around your practice. A successful LinkedIn page engages with followers on a regular basis. 1. Your content will solve problems for readers Complete the products…
10 Ways to Drive Creative Content
24 March 2014 | Lucy Mander | Creative Design, Search Engine OptimisationEvery marketer has unique and distinct ideas on how to approach content marketing. Here are 10 basic ways: 1. Love Your Content If you don’t start with what appeals to you and what you would love to read, how could…
Successful marketing campaigns are now data-driven. The biggest problem isn’t acquiring data but extracting the most useful data in a meaningful way. We can now do this thanks to Google Analytics, with all the data necessary to formulate a successful…
Facebook ads are powerful because of the targeting options it now gives to marketers. They are now making changes to the way practices can target their ads to Facebook users by introducing multiple targeting features, which will help practices focus…
Ways to keep visitors on your site longer
21 February 2014 | Lucy Mander | Search Engine OptimisationYou’ve worked hard creating the perfect website, now you need to reflect this in your visitors. You may have the right domain, great SEO, the perfect mobile and responsive website but may still be wondering why your visitors aren’t spending…
Its Valentines day, so why wouldn’t we tell you everything we LOVE about SEO: SEO is measurable marketing Bespoke, user friendly websites We love building relationships with our clients
The past few years have witnessed a significant power shift towards mobile users which is only projected to increase over time. Although the mobile industry initially offered such basic services such as search and social networking, mobile users have come to expect…
While the number of digital marketing channels may have grown since the early days of the internet, email is still the most effective for marketers. Despite the stigma of being middle-aged technology, email is still useful and universally accepted. Saying that its one…
The Benefits Of Online Marketing v.s Offline Marketing
10 January 2014 | Lucy Mander | Internet, MarketingMarketing your practice online brings many benefits that are not available with traditional and offline marketing. Not only has the internet dramatically changed over the years but so has marketing. Online marketing can include: • Website • Search (SEO) • Email…
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