The Benefits of Split Testing
Split testing is a crucial part of any marketing campaign. Its always useful to start off with a variety of ideas, test them and see which ones work to move forward, 
otherwise you may pick one wrong strategy from the beginning. Split testing is simple enough, but it cant be overlooked. It’s a continuous process – just because one version works best now doesn’t mean it will work best in a month or a weeks time.
Split test Facebook Posts
Split testing (also known as A/B testing) is the best way to make sure every status update gets maximum engagement and every ad is optimised for conversions. Split testing compares two similar but different versions of something. When each version is published you can track its performance and determine which one provides the best result, keeping the one that works.
To split test your Facebook posts, write a pair of updates you can test against each other. The key is to change only one or two elements so you have a good idea of what’s creating the engagement. A small change in your text may make a big difference.
A few ideas for your split test could be;
- Posting an update with a photo vs. text only
- Picture A vs. picture B
- Both with the same text; a picture vs. video post
- Call to action A vs. call to action B, both with the same photo
- Long posts vs. short posts
In order to track the two posts you will need to add something to the end of each URL so you can tell them apart in. You don’t have to split test every update but if you’re trying to achieve specific goals then it’s a relatively easy way to tell which kind of updates people respond to the best.
Split testing in Email Marketing
Split testing is a vital tool to optimise your email marketing. You should send two different subject lines out, where you can then analyse the open rate through your analytics. This allows you to start learning what works and what doesn’t, and you can do this throughout all the elements of your email.
It could be the content, different messages, the subject line, calls to action and many other elements. Its therefore important that when you’re doing email marketing you split test so that you can find out what works best and then keep optimising your campaigns depending on the best results.
If you would like any further information then give Dental Design a call on: 01202 677277.
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