Top 8 Google Analytics Reports
Successful marketing campaigns are now data-driven. The biggest problem isn’t acquiring data but extracting the most useful data in a meaningful way. We can now do this thanks to Google Analytics, with all the data necessary to formulate a successful campaign and measure its impact. Google Analytics allows you to create custom reports to use that data in a user-friendly format.
Here are 8 effective Google Analytic’s reports that can be used for your practice:
1. Insights for Organic SEO
This report displays landing page URLs and page titles, providing a list of keyword searches that have driven traffic to a given page on your practices website.
2. Content Efficiency Analysis Report
A single report designed as a starting point for page analysis.
- How often a page acts as a landing page and how engaging it is (bounce rate)
- How the content is consumed: Unique visitors, page views and which content held the patients attention more/less
3. Acquisition Efficiency Analysis Report
A single report designed to measure efficiency and performance across all traffic to a website.
- All traffic sources: Organic, paid, direct, social media, email marketing.
- Visitors: Number of visits to your website; unique and existing
- Engagement: Are people engaging in a way that adds value to your practice?
4. Who’s Linking to Your Content
This report identifies which content is getting referral traffic. You can click on any landing page URL to see the links that are bringing your practice traffic.
5. Linked-to 404 Pages
This report provides an overview of all 404 error pages on your site. This means you can easily find links that need to be 301 redirected to a live page.
6. Mobile Performance Analysis
This report identifies which mobile operating systems and devices are being used to view your website. Everyone knows that mobile is the future.
7. Browser Report
This report shows how different browsers are acting on your site to see which are performing well and which may be problematic.
8. Behaviour: Social Sharing
This four tab report reveals social engagement with your website’s content including shared content trend, top shared content by network, socially engaged visitors, outcomes, and conversions.
If you would like any further information then give Dental Design a call on: 01202 677277
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