Creating SEO Friendly Content
Gone are the days of keyword stuffing! The focus is now on creating great content that provides a better user experience. Do you regularly update the content on your dental website? If the answer is yes, then the following will help you provide quality content for visitors to your site and give you an understanding of how to optimise this content for search engines.
1. Understand What Your Visitors Want
As has been mentioned in previous posts if you are going to write a new blog post for your site understand what your visitors are interested in, as you could waste a lot of time writing about something they have no interest in at all.
2. How Do People Search For Your Type of Content?
Having an understanding of the types of keywords people are using to find content like yours can help give you an understanding of how to create and write your content. However, make sure you have an understanding of the search volume, for these keywords, as you would not want to waste your time writing new content if nobody is going to view it.
3. Writing Optimized Content
- Make sure to write content that is both user-friendly and SEO friendly.
- Keep an eye on the keyword density – Double check your use of keywords, make sure that you haven’t gone overboard with the number of times you have included your keywords in your content.
4. Links To and From Other Webpages
Make sure to check the following:
- Are your links relevant to your content and keywords?
- Your competitors’ link profiles. Who links to their pages? Could the links they have be of use to you?
5. Publish and Monitor Results
If you would like to know more about how content marketing can help your practice please give Dental Design a call on 01202 677 277.
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