Every marketer has unique and distinct ideas on how to approach content marketing.
1. Love Your Content
If you don’t start with what appeals to you and what you would love to read, how could you possibly convince patients to take an interest?
2. Don’t reinvent what’s Already Out There
Existing content within your practice can be re-used and integrated. You can also use what people have done and build upon it but don’t duplicate it.
3. Make Incremental Changes
Small changes in the right direction can have a much bigger impact than a one huge change.
4. Apply the 80/20 Rule
Try new things and give them a reasonable time frame for success. Doing so will help you find what works (20%) and use it consistently to maximise returns (80%).
5. Celebrate the Wins
It’s important to recognise how far your work has come without losing sight of where you want it to go. Since content marketing is long-term, it’s easy to sometimes lose focus when instant results don’t roll in.
6. Your Content Strategy
Spend time creating and refining your content strategy. Define your goals and the patients you are hoping to seek, doing so will help you identify other people with the same traits.
7. Transparency Wins Every Time
When you put yourself out there openly, the right people will be likely to reward you with their respect and trust. Learn to rise above the negative comments and be honest and open.
8. Test, Experiment and Test Again
You won’t automatically know what works and what doesn’t for your practice. Sometimes testing might mean taking one step forward and two steps back but it will have its long term effects.
9. Have Fun
Interesting content will translate into a better product by having fun creating it in the first place.
10. Don’t Obsess Over Your Niche
It’s good to be focused and attract a niche following as being relevant is obviously important, but this is secondary. The primary focus is to be interesting so that people want to read your content.
If you would like any further information then give Dental Design a call on: 01202 677277