Blog Posts From Marcus Amberton

Wall Street Journal: Mobile Isn’t Killing Desktop

29 May 2015 | | Blog, Internet

For this weeks blog, I thought I would share an article from the Wall Street Journal published on 26th May 2015, by Jack Marshall. To read the report at source click here. “People are increasingly accessing online content on mobile…

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5 tips for SEO success

28 May 2015 | | Search Engine Optimisation

With Google trying to make search a better place, all its algorithm updates have one core focus – get rid of spammy links and fetch only the most relevant search results. Here are five tips that should drive your SEO…

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Google Launches a new look Webmaster tools

21 May 2015 | | Search Engine Optimisation

Google Webmaster Tools has been available for websites for 10 years. Originally designed for traditional ‘webmasters’ as a way of helping the search engine crawl the website by providing site map submission – the Webmaster tool of today does this and so…

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Bing Follows Google by boosting mobile friendly websites

18 May 2015 | | Blog

We are about a month into the aftermath of Google’s most recent agorithm update, many describing as ‘mobilegeddon’. Mobile optimtimisation was made a significant ranking factor and now Bing has followed suit,  recently tagging results as “mobile-friendly,” allowing users to differentiate…

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Facebook Auto-Generated Places

18 May 2015 | | Social Media

Did you know that your dental practice could have a Facebook page- even if you’ve never signed up to the social network before? Facebook has created auto-generated pages relating to local businesses, which allow Facebook users to ‘like’, ‘check in’,…

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Beyond ‘Mobile Friendly’

15 May 2015 | | Internet

My blog this week discusses the theory behind Googles latest algorithm update dubbed ‘Mobilgeddon’ in the industry. For those who have been hiding under a rock for the last three months- the algorithm penalises websites that are not deemed ‘mobile…

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Listen to Google!

14 May 2015 | | Search Engine Optimisation

You can’t say we didn’t warn you… ‘Mobilegeddon’ was the first time that Google ever let the wider public know that they were going to issue an update. However, they have always offered hints prior to any major algorithmic update…

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How NOT to design a Logo

7 May 2015 | | Creative Design

Logo design is often underrated. And that’s because the most effective logo designs we know around the planet are so on-message that they become silent to us. A logo is an incredibly valuable asset to any business including dental practices….

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Search Remains Marketer’s Favourite Channel

7 May 2015 | | Search Engine Optimisation

Marketers rate search engine optimisation as the best channel for return on investment, but we can’t be complacent as search is constantly changing, most recently through Google’s new algorithm update favouring mobile-optimised sites. ‘Mobilegeddon’ was the rather dramatic term doing…

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