Bing Follows Google by boosting mobile friendly websites

18 May 2015 | | Blog

We are about a month into the aftermath of Google’s most recent agorithm update, many describing as ‘mobilegeddon’. Mobile optimtimisation was made a significant ranking factor and now Bing has followed suit,  recently tagging results as “mobile-friendly,” allowing users to differentiate between non-optimised sites before they click. On the heels of Google’s mobile-friendly algorithm update, the Microsoft-owned search engine is making a continued effort to focus on mobile search.

In the next few months, Bing will soon make mobile-friendliness a signal in ranking; however, relevance will continue to trump mobile-optimisation. This means that unlike Google, Bing won’t penalise sites.

To be considered mobile-friendly, Bing has four main requirements:

  • Navigation, which refers to menus, buttons and links being large and spaced-out enough to accommodate touchscreen users. Links being too close together often results in accidental clicks.
  • Readability, which is influenced by font size and viewpoint settings defined in HTML tags. The average user should be able to read text without zooming or scrolling laterally.
  • Scrolling, which calls for the site to fit the device width in both portrait and landscape.
  • Compatibility, which means that a user has to be able to open a website on a mobile device. Pages with flash content tend not work well on Apple devices, while many videos can’t be played because of plugin dependencies, copyright issues or distribution decisions.

Before the algorithm rolls out, Bing will be launching a tool comparable to Google’s Mobile-Friendly Test, which will allow advertisers to assess their own pages.

If you are concerned that your website is not mobile friendly, please give us a call on 01202 677 277

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