How NOT to design a Logo
Logo design is often underrated. And that’s because the most effective logo designs we know around the planet are so on-message that they become silent to us.
A logo is an incredibly valuable asset to any business including dental practices.
In this article find an outline of ways in which you should NOT go about getting your logo designed…. that is if you are truly serious about your dental practice business.
What is a Logo and what should it do?
A logo’s design is for immediate recognition. For businesses, organisations, parties, clubs etc around the world, they are designed to build tryst, admiration, loyalty and an implied superiority. The shapes, colours, fonts, images and size are usually different from the other incumbents – providing an individual ‘stamp’ in their field.
When you begin to appreciate what a logo is meant to do it astounds us that anyone would want to cut corners in design, time or finance when considering a logo design.
Logo Design Contests
This is one of the worst things you can do when designing a logo. Logo contest are were you give a brief (often very brief, brief), and you post it online to then get multiple designers to come back with their designs. The quality is usually pretty poor and far from anything you want to represent your dental practice business.
It can be a real waste of time and money and in the long term the damage done can be considerable to your practices brand.
As an aside design contests and designers who design on a speculative basis are damaging the design industry as designers should not have to invest and resources with no guarantee of payment.
Too Good To Be True Deals
Google ‘logo design’ and most of what is on offer is all the free, cheapest, quickest options. You won’t find many a design agency worth their salt offering their skills as cheap, free or quick. yes, there is value for money, affordable and efficient – but quality is paramount.
Professional logo design can take weeks to get right – and the designer should be encouraging you to take time to make sure you are on board with the work they are producing.
Stock Imagery
Stolen images is a big no-no. If you do this, other people will have access to your logo design and can and will use it in places that will potentially devalue your dental business. Make sure your logo design is original. Even if this can be hard at times.
Do-It-Yourself Logo Design
Closely linked to the stock imagery scenario above, dental practice owners or those wanting a logo will try to do it themselves. We recommend against this and suggest you leave the designer to a professional. Much as your patients leave their dental work to you!
Giving the designer some pointers, drawings etc is however every useful.
Getting a Logo Design without Feedback
Many a logo error has been made when there has been a breakdown of communication, or no communication at all between the designer and the client.
FAIL!!
Before approving and implementing a design, ensure you get feedback from your clients, some patients, and dental peers. Getting feedback on a design is a crucial part of the logo design process as it ensures that your logo is going to be successful.
You can’t afford to cut corners with this important part of your marketing message. Your logo should last you a long time and evolve, but always with the same theme.
Talk to Dental Design on 01202 677277 about our Logo design process carried out in-house with designers who know all things dental.
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