Marketers rate search engine optimisation as the best channel for return on investment, but we can’t be complacent as search is constantly changing, most recently through Google’s new algorithm update favouring mobile-optimised sites. ‘Mobilegeddon’ was the rather dramatic term doing…
You may have noticed a dramatic increase in not only your website visits but also your bouncerate over the last few months. Whilst your visits are likely to be increasing naturally due to the work that we are performing on…
Is your dental practice active on social media? Are your staff active there, too? When employees are included in your social efforts, they become important brand advocates. In this post you’ll discover how involving employees in your social media marketing,…
I’m going to keep things pretty simple in this blog, because so often we take over PPC accounts which have been handled less than perfectly. I’m also not going to bad mouth anyone – as often there are valid reasons…
As Dentists, you have a lot competing for your attention. So it’s easy to lose track of the latest trends in social media. But let’s be honest – it’s pretty much impossible to know that you don’t know something that…
Definition of Dwell Time Dwell time is a metric that calculates user engagement, session duration, and SERP CTRs. It is a data point that is not publicly available (or thoroughly understood), but is nonetheless a factor that affects a site’s…
Social media can be anything but social at times and can seem very much like a solitary endeavor when racking your brain for content ideas. After all, most dental practices have one person or one small team dedicated to producing…
Do you want to know how you can use Twitter video to your Dental Practice’s advantage? Video is a great way to tell your story, connect with your audience and grow your Twitter following. In this article you’ll discover four ways…
A recent talk at CickZ live event in New York by Jori Ford, head of SEO at Spothero, demonstrated the local search nature of mobile search. She revealed that 20% of all searched have local intent and that: 94 percent…
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