Game changer! Google has launched an April Fool’s Day version of Google Maps that allows users to play the classic arcade game Pac-Man on real streets. Google Map users can access the Pac-Man version by clicking on the icon in…
There’s a certain etiquette to using twitter. If you’re using twitter to promote your dental practice, make sure that you aren’t one of the very many ‘sinners’ committing the ‘crimes’ mentioned below; your followers will find you annoying and before…
Back in 2012, Google Analytics dropped the ability to see search terms that drew traffic to your website. At the time this felt like a huge website management blow, particularly as being able to monitor your keywords and their performance…
Citations are mentions of your Dental Practice, including name and address across the web. The number and quality of citations a practice has is a major ranking factor for local business so Citation building is one of the most important tasks…
Do you want a way to get more engagement on Facebook, without advertising?
24 March 2015 | Marcus Amberton | Social MediaUsing Facebook Targeting for organic posts puts your updates in front of the people who are more likely to share, like or comment on them. What Is Targeting? You may be familiar with Facebook ad targeting, but did you know…
Don’t copy and paste content!
20 March 2015 | Marcus Amberton | Marketing, Search Engine OptimisationHigh quality, unique content is one of the most important ranking factors after the latest Google update and whilst many Dentist’s understand the importance of quality, original content on their websites, there are many sites still out there that don’t…
Why Headlines Are Critical Everyone who blogs or writes articles is looking for ways to get his or her content noticed on social media. This is particularly important for dental practices who lack the budget to support every piece of…
Website design continues to evolve with a plethora of popular design features emerging all the time. The hidden website menu has evolved from responsive webdesign where designers and developers are looking for a streamline design across a number of devices….
A Pay per Click campaign involves producing targeted advertisements which are shown in the sponsored listings to the top and the right of the organic results. Advertisers select keywords which will trigger the Ads to show in the search results…
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