Using Facebook Targeting for organic posts puts your updates in front of the people who are more likely to share, like or comment on them.
What Is Targeting?
You may be familiar with Facebook ad targeting, but did you know you can also target any of your posts to a certain demographic?
Targeting on Facebook posts has actually been around since the middle of 2012, but not everyone has used it.
In addition to general demographics (i.e., gender, age, relationship, educational status, location and language), there are a few more options for targeting your page posts.
For example, you can target your posts to users who have specific interests, such as weddings. While the Interests option is more limited than Facebook ads, it’s still quite useful. You can also specify the time and day you want your post to stop showing organically in the news feed (this is the post end date). So if you have a special offer which is time specific- this feature is perfect!
To use targeting on a post, select the target icon.
With targeting, only users within the target parameters will see the post in their feed. However, the post is still visible to everyone on your page timeline.
One thing to know about the Facebook Targeting feature is that you must target more than 20 people. If you have a small number of page likes, restricting your posts may bring you below the minimum requirement.
Set Up Targeting
Regardless of how many fans you have, all pages have the Targeting option. If you don’t have the target symbol in your post area, you can enable it by going into your page Settings. From there, it’s just four easy steps:
1. Click Settings. Make sure you’re in the General tab on the left sidebar.
2. Select Targeting and Privacy for Posts.
3. Tick allow targeting and privacy options when I create posts on my page.
4. Save your changes.
Back on your post, when you select a category to target, you either set your targeting choices right within the post area, or in some cases, a popup box appears to make your selection. If you want, you can select multiple targeting categories.
Only admins of the page will see that you have added targeting to the post—no one else will see the targeting options.
Using Facebook targeting is a free way to get more engagement on your Facebook page by showing your posts to people who are more likely to be interested in that topic.
If you would like further information about using social media to your dental practice’s advantage, give Dental Design a call on 01202 677 277 and a member of our team will be happy to help you.