How to Craft Headlines Which Draw People to Your Content

18 March 2015 | | Blog

Why Headlines Are Critical

Everyone who blogs or writes articles is looking for ways to get his or her content noticed on social media. This is particularly important for dental practices who lack the budget to support every piece of content with advertising and other paid marketing tactics.

To capture your audience’s time and attention, you need a strong title. As David Ogilvy famously said, “On average, only 1 out of 5 readers’ gets beyond your headline.”

As you have such a brief opportunity to gain your audience’s attention, it’s important to have a strong headline that compels visitors to read and share your content.

Here are four easy ways you can improve your headlines.

#1: Demonstrate Value With Numbers

Research shows that the top two performing headlines include either a number, (30 Ways to Make Drinking Tea More Delightful) or addresses readers (Ways You Can Make Drinking Tea More Delightful).

According to this study, titles which include a number or personally addresses readers have the best chance of resonating.

#2: Find Resources for Inspiration

Writing great headlines can be challenging, but you can get some inspiration by looking at the types of headlines that have worked for others.

For additional headline ideas, take a look at what’s working for your peers. Social sharing is one way to determine what’s working on other sites, when you can’t see the actual results.

#3: Use Your Customers’ Questions

Give your readers the information they’re actively seeking. In other words, “They ask, you answer.”

Keep in mind that you also want to avoid giving away too much information in the headline. For example, when the article, 27.7% of Patients Like Dentists Social Media – Do Yours?, was first posted, it had a low click-through rate. Why? The headline gave away too much information, so readers weren’t compelled to click-through and read the article.

#4: Brainstorm Potential Headlines for Options

It’s easy to treat the headlines for your articles as an afterthought and use the first idea that comes to mind, but chances are, your first headline won’t be your strongest. To find the best possible headline for your content, take some time to brainstorm potential titles.

While you may not have the time or inclination to write 25 headlines for every article your write, try to brainstorm enough potential headlines to give yourself some different options. When you’re finished, review your list and choose the best headline for your article or content.

In conclusion, when it comes to improving your headlines, pay attention to what works for others, but also make sure that your titles stand out in the social feed for your target audience. If you would like further tips about social media and blogging, give the team at Dental Design a call on: 01202 677 277 who will be happy to help you.

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