5 tips for SEO success
With Google trying to make search a better place, all its algorithm updates have one core focus – get rid of spammy links and fetch only the most relevant search results.
Here are five tips that should drive your SEO efforts:
- Google Wants “Quality”
Link building isn’t dead; it has evolved. Building links to your site still remains a crucial SEO activity. It is how you create these links that matters. Google wants you to earn these links and what is even more important – build links for humans and not search engines; the kind of links that are not only meant to increase rankings but also direct people to relevant content.
Your links need to be useful and take people to content that provides a solution for their needs. Link spam needs to be avoided at all costs.
- Relationships Are the New “Add Link” Buttons
If you want to build backlinks, you need to build a relationship with various people. This includes influencers, brand advocates and your target consumers. If you really want to build high quality backlinks, you need to interact and engage with real people.
Leave insightful comments on their blog posts, send an email, or connect at conferences or even on Twitter. And keep at it. Once you start interacting regularly with influencers, give them a reason to link to you.
- When It Comes to Keywords, Long Tails Will Take You Far
SEO is still as important as ever, although the spotlight is now on long-tail keywords, which have risen in prominence partially due to Google Hummingbird. Gone are the days when Google would pick certain keywords from a search query and fetch results.
Creating high-quality content that revolves around long search queries of your target users will allow you to scale SERPs. This also gives you more scope to come up with content that is user oriented more than anything else. You can move away from focusing purely on keywords.
- Speed
If your site loads slowly, there is every chance it will suffer high bounce rates. And a high bounce rate is bad for rankings.
On the other hand, fast-loading pages mean visitors tend to find what they want quickly, or even dig a bit more, which is characteristic of a site that is actually delivering value. This can boost your rankings.
- Your Brand Is Social
The importance of social in improving your business’s search rankings cannot be stressed enough.
You create share-worthy content; ensure this content is easy to share; create social media accounts on Twitter, Facebook and other platforms; interact with people through these accounts; share links to your content and other curated pieces through your accounts.
This will increase social media referral traffic to your site. Your content will be shared by your fans and followers with their fans and followers. Your content gets the potential to go viral, get more brand mentions and links, and reach more people.
If you would like further information about giving your SEO a boost, call the team on 01202 677 277.
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