I love a deal. With the January sales just around the corner I’m going to be in my element. Back in the day that would mean trawling the high street, looking for those 75% off stickers. Of course, in 2025…
What do you want? I don’t mean to sound impertinent there, but it’s a (if you’ll excuse the pun) pertinent question. From a marketing perspective, establishing what you actually need is vital to ensure that what you’re doing is driving…
“The future of AI is not about replacing humans, it’s about augmenting human capabilities.” – Sundar Pichai, CEO of Google. With the best will in the world, you can’t be everything, everywhere, all at once. As much as you’d like…
You open a website, nice homepage, good on the eye, punchy copy. A good first impression. Then a box pops up in the bottom corner. A message appears. ‘Good morning, welcome to the practice.’ Then another one immediately after ‘I’m…
I could start this blog with all the usual cliches. AI is here to stay, don’t get left behind. AI will revolutionise the way we work. AI will soon do everyone’s work for them. Maybe all of that will happen,…
November is a time when we start looking at our plans for the future. What are we going to start doing in 2025 and what improvements can we make. It’s a good time to take stock and see if there’s…
You probably haven’t noticed summer slip by with a whimper, as overcast skies seem to have been the norm since May, but here we are with the kids going back and life gradually returning to normal after the school holiday…
Many of us are guilty of trying to look for the next big thing in every walk of life. Your iPhone is 3 years old so now you need the latest one. That TV in your lounge is only 60”,…
How many treatments does your practice offer? Including cosmetic dentistry, facial aesthetics, hygiene – is it 50? 70? 100? Does your website have a page for complex tooth extractions, or for talon cusps, or supernumerary teeth? Surely the more pages…
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