Blog Posts From Matt Keech

AI Receptionists – Why you’ve probably already spoken to a robot without knowing it and why that’s not actually a bad thing.

6 October 2025 | | AI, Marketing

“The future of AI is not about replacing humans, it’s about augmenting human capabilities.” – Sundar Pichai, CEO of Google. With the best will in the world, you can’t be everything, everywhere, all at once. As much as you’d like…

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Old bots are out, AI receptionists are in – Why you need to get with the times when it comes to out-of-hours comms

8 September 2025 | | Lead Generation, Marketing

You open a website, nice homepage, good on the eye, punchy copy. A good first impression. Then a box pops up in the bottom corner. A message appears. ‘Good morning, welcome to the practice.’ Then another one immediately after ‘I’m…

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How an AI chatbot can help you get more patients right now

23 April 2025 | | Marketing, Technology

I could start this blog with all the usual cliches. AI is here to stay, don’t get left behind. AI will revolutionise the way we work. AI will soon do everyone’s work for them. Maybe all of that will happen,…

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AI Chatbots are here – How can they help you market to existing clients?

29 October 2024 | | Lead Generation, Marketing, Technology

November is a time when we start looking at our plans for the future. What are we going to start doing in 2025 and what improvements can we make. It’s a good time to take stock and see if there’s…

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Autumn is Prime Time for Dental Marketing on Google Ads

9 September 2024 | | Marketing, Pay Per Click

You probably haven’t noticed summer slip by with a whimper, as overcast skies seem to have been the norm since May, but here we are with the kids going back and life gradually returning to normal after the school holiday…

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Back to Basics: Why organic SEO will still get you more patients than anything else

19 July 2024 | | Marketing, Search Engine Optimisation, Social Media

Many of us are guilty of trying to look for the next big thing in every walk of life. Your iPhone is 3 years old so now you need the latest one. That TV in your lounge is only 60”,…

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Less is more: Why focused websites are best for SEO

12 June 2024 | | Marketing, Search Engine Optimisation

How many treatments does your practice offer? Including cosmetic dentistry, facial aesthetics, hygiene – is it 50? 70? 100? Does your website have a page for complex tooth extractions, or for talon cusps, or supernumerary teeth? Surely the more pages…

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Templated websites or bespoke websites? What’s the difference?

13 May 2024 | | Creative Design, Marketing, Web design

Creating a dental website is easy, isn’t it? Hop on Wix, find a template you like, chuck some info in, add a few pictures, bish bash bosh, you’re done. Probably only took you an afternoon. Or maybe you’ve really pushed…

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When should I start SEO for my dental website?

17 April 2024 | | Marketing, Search Engine Optimisation

Perfect planning prevents poor performance. I’m sure you’ve heard this pleasantly perfunctory phrase previously (hold for applause). The fact of the matter is that it’s true in almost every facet of life and that includes, you guessed it, in dental…

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