The one stop shop vs shopping around. Where to get the best value in digital marketing
I love a deal. With the January sales just around the corner I’m going to be in my element. Back in the day that would mean trawling the high street, looking for those 75% off stickers. Of course, in 2025 (2026!) I can put my feet up on a cushion and bargain hunt from the comfort of my living room. The digitisation of shopping has made this experience easier on the legs, but perhaps a little trickier on the old noggin. After all, it’s harder to know where to get the best value when the choices are seemingly limitless.
The same applies to digital marketing. Company A might have a really good deal on SEO. Company B might be excellent value for PPC. Company C of course are famously experts in social media marketing. What about web design? Who is best for print literature? Standard hosting services? Chatbots? Lead management systems? Review garnering? All of sudden you’re looking at a dozen different providers for a dozen different services, chasing the almighty ‘best deal’.
I think you can already see the problem here. For almost all of these things, companies have to talk to each other. Can’t do SEO if the website isn’t up to scratch. Can’t have conflicting messages on Google ads and social media. Can’t manage chatbot leads if they don’t talk to the CRM system. You can very quickly find yourself in a too many cooks scenario, so how best not to spoil the broth?
In an ideal world you need to find one company that a) does everything you want and b) does it well. Will it be a little more expensive? Probably, but if it gets better results, why should that matter? If you pay someone £100 and got £150 back, why is it a problem if you then paid £200 to someone else and got £500 back? And frankly, that’s far more likely to happen if all of your digital marketing is coming across with a unified message. It’s also far easier to ascertain what is working and what is not. There is a habit of digital marketers blaming other digital marketers when working on crossover projects together. If you can remove that factor, then accountability is a lot easier and far more transparent.
We are fortunate enough here at Dental Design to offer a comprehensive smorgasbord of digital marketing offerings that is more than enough to satisfy even the most committed practice. Why not gather everything under one umbrella and reap the benefits of a dedicated and experienced marketing company preaching your practice’s benefits with a single, unified voice. Then it’ll be you with your feet up on the cushion.
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