“The biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search.” – Pandu Nayak (Google’s Vice President of Search) Only a minor update then… What is B.E.R.T Google update? This…
A lot of people are now (I hope!) fully aware of SEO and the importance of the context surrounding it. It’s the essential backbone to the content of your pages. If your content itself is not good quality, then no…
A conversion rate is the ratio of visitors who convert website visits into desired actions. For a dental website this would be the ratio of website visitors who then call or email your practice to book an appointment. Conversions are…
Algorithm updates are a change or improvement in how the search engine reads and understands a Google user. The algorithm is constantly building a profile on a user then uses this to deliver personalised search results. Google’s aim is to…
When it comes down to marketing the website of your dental practice, want it to attract and retain new patients. However managing a website when you should be caring for your patients can be a little challenging. If you are…
If you don’t currently have a “Meet the Team” page, you could be missing out on potential business. Having an up to date team page is now an essential part of a website and here is why… People like to…
It’s often underestimated how important the value of engagement is on social media. If you are just shouting into the abyss and not taking the time to truly interact with your current or potential followers, you could be are missing…
When it comes down to SEO (Search Engine Optimisation) one of the most important steps is picking the right keywords and keyword phrases. Increasing the overall traffic to your site is a priority, but attracting the right type of audience…
Online reviews and SEO have been closely tied for a long time. According to Moz, online reviews are estimated to make up 10% of the criteria for how Google displays search results. The importance of online reviews in today’s world…
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