Meta title tags and descriptions are short pieces of text that help to describe the purpose of your website’s pages. They aren’t visible in the website content, however, they are displayed in the search engine results pages (SERPs), which are…
Online reviews are vitally important for local businesses, not only for online reputations but for search engine rankings as well. Reviews can have a tremendous impact on consumers’ purchasing decisions. Ultimately, a single review, positive or negative, could influence a…
Your dental clinic is based in a certain location. You want to make sure people in and around that location know about your clinic. So how do you reach out to them effectively and in a way that doesn’t cost…
Website visitors will often organically gravitate to an ‘About Us’ page very early on in their browsing session of a website. Whilst it is likely that a topic-driven search term (e.g. treatments) has got the visitor to your site, their…
We all know fast websites convert more than slow ones. Optimising your site for speed is an ongoing process to ensure visitors don’t jump ship at the first hurdle, or load signal. What if visitors were shown how well your…
Does your website still run elements of Adobe flash? Sorry to break the news to you but now is the perfect time to think about a website re-design! Google search has recently announced that before the end of this year…
“The biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search.” – Pandu Nayak (Google’s Vice President of Search) Only a minor update then… What is B.E.R.T Google update? This…
A lot of people are now (I hope!) fully aware of SEO and the importance of the context surrounding it. It’s the essential backbone to the content of your pages. If your content itself is not good quality, then no…
A conversion rate is the ratio of visitors who convert website visits into desired actions. For a dental website this would be the ratio of website visitors who then call or email your practice to book an appointment. Conversions are…
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