Keywords are one of the many basic foundations of SEO. They are the result of what searchers use to find you online. It is these variables that you will want to take your time on to improve your chances of…
The landscape for SEO work and link building is forever evolving and it is hard to keep track of what is good practice and what could be damaging to your online reputation. However, one thing remains constant and that is…
We are constantly advising clients to often post new content to keep the website fresh and to ensure regular indexing and a blog post is a brilliant way to do this. Not only are you updating the website with new…
After seeing the back of 2020 (thank goodness for that!) and entering the new year, there is no better time to step back and evaluate your SEO campaigns. As of May 2021, we are expecting Google to introduce “page experience signals”…
It’s a fact of life these days that people are taking to their smartphones to search for services and products around the world. According to real-time intelligence data GSMA, there are 5.25 billion people with a mobile device worldwide. That…
Businesses are aware of the impact of social media and its ability to drive traffic to their site and increase conversion rates. And yet, many businesses are still not making full use of this online marketing platform. The benefits of…
It’s often asked why professional photographers charge what they do and that’s because there’s an art in getting images consistent, well lit and the trickiest of all – the subject relaxed! Similar to your business branding, staff photographs can often…
Google appears to be testing the water when it comes to consumer reaction to its ‘Google Guaranteed’ green badge in places other than just Local Services Ads (LSAs). The media giant has been promoting its two ‘certificates of trust’ –…
It might sound like a silly question, but do the reviews you share on your website appear genuine to the prospective patients reading them? GROWTH IN ONLINE REVIEW DEPENDENCE Bright Local has studied how impactful customer reviews are on purchasing…
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