Businesses are aware of the impact of social media and its ability to drive traffic to their site and increase conversion rates. And yet, many businesses are still not making full use of this online marketing platform. The benefits of…
It’s often asked why professional photographers charge what they do and that’s because there’s an art in getting images consistent, well lit and the trickiest of all – the subject relaxed! Similar to your business branding, staff photographs can often…
Google appears to be testing the water when it comes to consumer reaction to its ‘Google Guaranteed’ green badge in places other than just Local Services Ads (LSAs). The media giant has been promoting its two ‘certificates of trust’ –…
It might sound like a silly question, but do the reviews you share on your website appear genuine to the prospective patients reading them? GROWTH IN ONLINE REVIEW DEPENDENCE Bright Local has studied how impactful customer reviews are on purchasing…
How to reassure your patients that your dental practice is COVID safe
29th June 2020 | Fiona | Blog, MarketingDespite dental practices gradually being allowed to offer treatment in the UK, the level of interest in available services like emergency treatment is still a far cry from where it used to be. The need for these services hasn’t gone…
Safe and Savvy Digital Patient Forms for a Paperfree Practice
28th May 2020 | Fiona | Blog, Marketing, Web designEven before the pandemic changed the face of dentistry, practices were starting to adopt a fully paperless way of working. The obvious eco-benefit for reducing paper and waste is incentive enough, but now it’s clear that digital communications bring about…
With the UK slowly following the rest of Europe in easing its lockdown restrictions, plans can begin to be made for marketing ahead. Dental practices, faced with wide-ranging information on best practice, have been precautionarily shut and therefore a world…
How should you prepare to re-open your dental clinic?
21st May 2020 | Fiona | Blog, Marketing, Search Engine Optimisation, UncategorisedBusinesses across the world have been significantly impacted by the sudden need to forcefully shut down what we know to be our ‘normal’ lives. Unlike many businesses, however, dental clinics in the UK have been left in the dark about…
Unsure of what content to post online during the Coronavirus outbreak? You’re not alone. Many businesses are feeling lost when it comes to saying and doing the right thing on their social media during this time. Tensions are high right…
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