Your current website took hours of time and effort; we laboured over layout, colour choices and photos, tweaking copy and calls-to-action. The thought of starting this process over again might fill you with dread but if your site is not…
Optimising Page Experience for SEO
24th September 2021 | Aniqa Tabassum | Blog, Search Engine OptimisationWith Google’s new algorithm changes to rankings and around 1,040,000,000 results for the phrase “dentist near me”, it’s important to consider how users experience your website. Page experience is a set of signals used by Google (and other search engines)…
Understanding Your Website’s Bounce Rate
22nd September 2021 | Lucy Walbridge | Blog, Creative Design, Marketing, Web designA bounce rate is a vital indicator of how well your website performs and is calculated when a person visits and leaves your site without interacting with it, e.g., clicking links or filling in forms. Understanding what your bounce rate…
When potential patients visit your website, they’re not just looking for your practice opening hours or what treatments you offer, they’re also trying to determine whether they can trust you. Are you the right choice? Or should they book an…
How your choice of words can mean the difference between gaining or losing a client
29th July 2021 | Lucy Walbridge | BlogWith most of our marketing platforms situated online nowadays, the vocabulary you use can make a big impact and could mean the difference between a client choosing to use your services or go elsewhere. Research shows that users spend between…
Why a good logo is important for your business
28th July 2021 | Alison Woodcock | Blog, Branding, Creative DesignIf you would like to grow your business or customer/patient base, you should first look at the impression you are making. Your logo is the first thing that people notice about you. It represents you and your business and is…
Optimise your content for Google Featured Snippets
27th July 2021 | Aniqa Tabassum | Blog, Search Engine OptimisationContent is the backbone of an effective SEO strategy. Search engines such as Google aim to give users the best search experiences – this now includes featured snippets. Google’s featured snippet is a unique result that stands out among the…
SEO is one of the most important long-term strategies for bringing organic traffic to your website, however a high number of online visitors doesn’t always necessarily mean more patients walking into your practice. To ensure users on your website are…
Reaching the first page of Google is not an easy (or quick) task. Even with excellent SEO, it may take months for your website to be seen by users searching for your practice – this is where Paid Google Ads…
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