A conversion rate is the ratio of visitors who convert website visits into desired actions. For a dental website this would be the ratio of website visitors who then call or email your practice to book an appointment. Conversions are…
Algorithm updates are a change or improvement in how the search engine reads and understands a Google user. The algorithm is constantly building a profile on a user then uses this to deliver personalised search results. Google’s aim is to…
Marketing Your Dental Practice… Start With Dental Design
20th September 2019 | James | Blog, Internet, Marketing, Search Engine Optimisation, Web designWhen it comes down to marketing the website of your dental practice, want it to attract and retain new patients. However managing a website when you should be caring for your patients can be a little challenging. If you are…
Why A “Meet The Team” Page Is Vital For Your Business
5th July 2019 | Rosie | Blog, Branding, Internet, Search Engine Optimisation, Web designIf you don’t currently have a “Meet the Team” page, you could be missing out on potential business. Having an up to date team page is now an essential part of a website and here is why… People like to…
It’s often underestimated how important the value of engagement is on social media. If you are just shouting into the abyss and not taking the time to truly interact with your current or potential followers, you could be are missing…
5 Tips On Picking The Right SEO Keywords
28th June 2019 | Toby | Blog, Marketing, Search Engine OptimisationWhen it comes down to SEO (Search Engine Optimisation) one of the most important steps is picking the right keywords and keyword phrases. Increasing the overall traffic to your site is a priority, but attracting the right type of audience…
The Importance Of Online Reviews
14th June 2019 | Lucy | Blog, Marketing, Search Engine OptimisationOnline reviews and SEO have been closely tied for a long time. According to Moz, online reviews are estimated to make up 10% of the criteria for how Google displays search results. The importance of online reviews in today’s world…
Useful Tips To Boost Traffic To Your New Blog
22nd May 2019 | James | Blog, Marketing, Search Engine Optimisation, Social MediaEveryone is aware by now (I hope!) that in order to increase the visibility of your website as much as possible you should be undertaking activities such as posting regular blogs. However, there is often fear if anyone will even…
How to Increase Patient Signups with Google My Business
20th May 2019 | Toby | Blog, Marketing, Search Engine OptimisationThe visibility power of a page one ranking on Google Search Engine Results page is substantially higher than page two. With a Google My Business listing you’re providing an additional channel of potential page one traffic. “This traffic means guaranteed…
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