Paperfree print sounds like one hell of a paradox, but that’s what e-brochures are. Digital marketing resources that inform, entice and, most importantly, convert. Practice brochures are fantastic tools for introducing new patients to what’s great about you. When branded…
Moving consultations and meetings into a safer, more virtual world
28 May 2020 | Marcus Amberton | MarketingThe world on the other side of the lockdown is already shaping up to be one that’s more virtual. With social distancing in place for the unforeseeable future, and a strict triage system to keep your practice and patients safe,…
Coronavirus: Preparing Your Reopening Marketing Plan
22 May 2020 | Marcus Amberton | Blog, MarketingWith the UK slowly following the rest of Europe in easing its lockdown restrictions, plans can begin to be made for marketing ahead. Dental practices, faced with wide-ranging information on best practice, have been precautionarily shut and therefore a world…
Now that you are here, I’m hoping you have a Google My Business account? If you do not… make one right now! Google have a brilliant marketing kit feature which allows you to create FREE (Yes, FREE!) marketing material such…
How should you prepare to re-open your dental clinic?
21 May 2020 | Marcus Amberton | Blog, Marketing, Search Engine Optimisation, UncategorisedBusinesses across the world have been significantly impacted by the sudden need to forcefully shut down what we know to be our ‘normal’ lives. Unlike many businesses, however, dental clinics in the UK have been left in the dark about…
You may have noticed some changes in services from Google during lockdown. These changes included no publication of user-generated content on their google my business platform since the end of March. However, it looks as if the temporary cease in…
Understanding the Lifetime Value of your patients is crucial for Dentists. It allows you to be more aware as to what your practice is doing correctly (or incorrectly), as well as giving you an insight into future financial forecasting. Both…
Paid Advertisement (Google Ads) During COVID-19
23 April 2020 | Marcus Amberton | Marketing, Pay Per ClickDuring these uncertain times where many daily routines and activities have come to a sudden stop, businesses have had to adapt in ways that were not before considered. As a whole in the UK, most non-essential businesses are closed or…
SEO is More Important Than Ever During COVID-19
9 April 2020 | Lucy Mander | Internet, Marketing, Search Engine OptimisationCoronavirus may have created significant uncertainty and stress, not only in our daily lives but also for businesses, but if there’s one channel that will keep on giving at the moment it’s organic search and the importance of SEO. Search…
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