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E-brochures: A safe and effective way to market your services

28th May 2020 | | Marketing

Paperfree print sounds like one hell of a paradox, but that’s what e-brochures are. Digital marketing resources that inform, entice and, most importantly, convert.

Practice brochures are fantastic tools for introducing new patients to what’s great about you. When branded up and packaged well, they do a good job in raising brand-awareness while simultaneously giving your patients oodles of information.

Part of what makes them work so well is their physical tangiblity. Sadly in the locked down world we live in, that contact is a problem. Brochures and magazines in the waiting room are gone for now.

Swapping print for digital alternatives

E-brochures may be made of code and pixels, but they can still do an amazing job in getting patients interested in you.

They can be an important part of your marketing strategy. When you get a new patient, you can email them the brochure as an attachment along with other bits like a medical history form and a welcome pack.

More visual – less words

Online readers are pretty ruthless. It’s harder to read on a screen than it is to read something printed out in front of you. With that in mind, digital brochures should be substantially less wordy than something that’s printed. But we don’t miss out on anything. We design around it. Visuals can deliver information faster and in a way that strikes for attention in a more multifaceted way than a wall of text.

A doorstep to your website

The beauty of having your brochure as a digital marketing resource is how it can link to your website. As your site is the hub of information about your treatments, fees, team and practice, it makes sense to direct readers to the information.

Getting more traffic to your website as a result is a success in any book (or e-book).

Safe and pragmatic for a paperless future

With many practices having to take steps towards a digital way of working, we are doing as much as we can to help create a safer way of working. Marketing is just one of the many areas where we can help make that shift.

Prices from £950 for existing Dental Design SEO clients, quote on request for COVID support and non-clients.

If you’d like to talk to one of our team about how we can help, get in touch on 01202 677277 or drop us an email.

We have lots of resources available for free on our site that you can use to get started.

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