A dental practice in the social media space seeking to form an ongoing relationship with its patients must observe the same rules of politesse when planning and executing a social media strategy. The goal is not just to tell people how great you are, but…
PPC | measure your return on investment
27 January 2012 | Marcus Amberton | Marketing, Search Engine Optimisation, TechnologyFor local service based businesses such as Dental Practices, PPC is one of the most effective ways of marketing to and acquiring new patients. Unlike SEO, campaigns can be setup and your ads can be showing at the top of Google immediately. Apart…
Adobe conducted a study throughout 2011 to find out which online customers are the most lucrative: either tablet users, smart phone users or traditional desktop and laptop users. The company analysed more than 16.2billion visits to various websites and found…
The power of bad reviews Negative reviews can help your business. It runs counter to every marketer’s instinct: you don’t want people saying bad things about your brand, your products or services, and you certainly don’t want to publish that…
There are a lot of articles circulating about the benefits of mobile advertising. In fact, many companies and brands are embracing mobile advertising and seeing impressive results. However, the mobile advertising market hasn’t been cornered by one particular vendor and…
Facebook for small business
20 January 2012 | Marcus Amberton | Internet, Marketing, Search Engine OptimisationSocial media can benefit both large and small businesses including dental practices, but some many shy away from social media tools, mainly due to lack of time and resources. However, the practices that do use sites like Facebook for marketing…
Google’s foray in the the social media side of search increased last week as they introduced its next generation ‘Search plus your World’ which looks to integrate Google+ into its search results. Twitter, however are not pleased with this latest…
Google in sponsored post controversy
6 January 2012 | Marcus Amberton | Creative Design, Marketing, Search Engine OptimisationGoogle has radically downrated its Chrome browser in its search index, effectively giving itself a slap on the wrist, after it became the object of “sponsored posts” where bloggers were paid to promote a video about it. Google fell foul of…
This latest move from Facebook is sure to spark mixed feedback. On one hand, integrating adverts into our news feed seems like a sensible move, it is where most Facebook users will spend a big chunk of their time and…
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