Twitter, however are not pleased with this latest move.
In a statement from Twitter, ‘For years, people have relied on Google to deliver the most relevant results anytime they wanted to find something on the Internet. Often they want to know more about world events and breaking news. Twitter has emerged as a vital source of this real-time information, with more than 100 million users sending 250 million Tweets every day on virtually every topic. As we’ve seen time and time again, news breaks first on Twitter; as a result, Twitter accounts and Tweets are often the most relevant results.’
Twitter is clearly concerned that if its information is less prominent in the search results then traffic could fall and people will turn to other social media hubs for information.
This turn of events has been met with surprise from Google’s camp mainly because Twitter decided not to renew the paid licensing deal the two companies had back in the summer – this deal allowed Google to access real time information from the Twitter. Twitter data can still be shown in Google’s search results, it just has to tap into publicly available resources to do so.
Google is clearly implying that Twitter have shot themselves in the foot by not renewing their deal, Google’s chief executive Eric Schmidt has even said that communications between Google and Twitter have not been severed and this issue could be addressed.
Google are at a bit of a catch 22 here, including Twitter data in its search results would make them currently more relevant (which is what the search engine is striving for) but this would be at a cost to the social search ‘Search plus your world’ feature that they have just introduced.