Blog Posts On Marketing

In doing my SEO research I’ve come across a number of articles proclaiming that the search engine giant’s social media effort has failed, many pronouncing ‘Google+ is dead’. But is that actually the case? When Google+ was launched it was dubbed the…

Here at Dental Design we understand the importance of a good landing page on a website. It is the first impression that your dental practice will make on a potential new patient. Using landing pages is a crucial part of effective lead…

For anyone that doesn’t know, Internal Marketing (IM) is an emerging discipline that is practiced in companies under different names. Whether called internal marketing, employee engagement or internal communication, the concept is the same: to align, motivate and empower employees -at…

A lot of my clients ask me how exactly Google ranks their websites, and what work we do in order to improve or maintain their rankings. Unfortunately for us in the SEO industry, Google (or any of the other of…

I appreciate that a huge number of my recent blogs have been about mobile websites  but I have good reason – mobile internet is very, very important to your overall marketing strategy! Did you know that 61% of users are unlikely to…

With more of us reaching for our mobiles to provide answers to a myriad of queries, mobile searches have hit a record high. Despite this, most dental practices are still sending a desktop website to a mobile device. What kind…

If you don’t update your business website very often, you may want to rethink your online content strategy. A little more than eight months after launching ‘Panda’ an update to Google’s search algorithm that puts a higher priority on high-quality content,…

As we all know, the way to ensure that your dental practice will be successful it to make sure that traffic is driven to your website, and these visitors stay on your site. Through many different search engine optimisation (SEO)…

Google has launched an initiative called GoMo to get brands to improve their mobile web properties – and I love it. For a good 6 months now, myself and the rest of the team at Dental Design have been doing our…