A little more than eight months after launching ‘Panda’ an update to Google’s search algorithm that puts a higher priority on high-quality content, the search giant has announced a new update that aims to provide users with “fresh relevant content and the most up to date results.”
This latest update is expected to affect as much as 35 percent of all searches on Google, the company says. The Panda update, which had businesses scrambling to stay maintain their search rankings, was said to affect 12 percent of searches.
So how does this update affect your practice?
The most likely impact on small-business owners will be that, in some industries, it will be near impossible to get visibility with a small, rarely-updated website. If the business is in an industry where there’s regular news, where things change on a frequent basis, it looks like never-updated websites won’t have much chance of being visible on a lot of queries.
One effective way for Dental Practice’s to generate fresh content for their websites is to create and frequently update a blog. You can write short, informative posts on topics such as industry news or new on your business’s new products or services. Another is to get online reviews for your practice both through Google and 3rd party websites such as Dentist Finder.
If you want some more information about setting up a blog or how to get more reviews indexed for your site – please contact us on 01202677277