One of the most important metrics in your Adwords account is your keyword quality score – a high quality score will mean that your advert will rank better and your click costs will be lower…highly beneficial when comes to online advertising….
PPC is one of the best ways to drive traffic to your website and to attract new patients. It offers immediate search engine visibility (unlike SEO) and performance is extremely measurable so you can make informed marketing decisions. But before…
It is likely that even the best PPC manager will see unexpected changes to the statistics of the PPC accounts they manage. Luckily, understanding what is happening and being able to seek out a solution to the issue, if indeed…
Often we are asked to provide a review of a current Pay per Click campaign from existing or prospective clients. As Google Adwords professionals we will give our best advice to all inquiries based on the knowledge and experience we…
Without giving much detail as to why the ads were removed, Google culled 350 million ‘bad’ Adwords ads as part of their efforts to prevent abuse from advertising businesses and individuals. Their efforts to clean up the ad space available…
Landing pages are of key importance if you want the best results from your Google Adwords campaign. What is a landing page? This is the page which appears in response to a person clicking a sponsored advert within Google’s search…
Automatic pilot (noun) 1) A device for keeping an aircraft on a set course without the interventions of the pilot. Have you set up your adwords ppc campaign and left it to run by itself? Do you have a ‘if…
PPC is one of the best and most targeted channels you can use to gain new patients – unfortunately local businesses such as Dental Practices are realising this and now there is increasing competition. You can still stand out though!…
Paid advertising has been successful for many people. Dental practices are now seeing the benefits of paid advertising on Google, but what if I told you that even greater results can be seen by using both paid search on Google…
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