The most successful PPC campaigns all feature quality keyword research within their management— choosing the best keywords to bid on that are most likely to result in clicks and conversions. Keyword research is part science and part art. It’s about using tools…
Dental Practices…should you outsource your SEO?
21 August 2014 | Marcus Amberton | Marketing, Pay Per Click, Search Engine OptimisationSearch engine optimisation work in-house can certainly save your dental practice money, but in today’s increasingly competitive internet market you may find performing the necessary SEO work very challenging and frustrating when your site still isn’t ranking after putting all that…
You probably already have a Google AdWords account bringing many new patients to your practice, but do you use social PPC to help increase the awareness of your practice and its treatments? If you have Facebook and/or Twitter, you might…
One of the most important metrics in your Adwords account is your keyword quality score – a high quality score will mean that your advert will rank better and your click costs will be lower…highly beneficial when comes to online advertising….
PPC is one of the best ways to drive traffic to your website and to attract new patients. It offers immediate search engine visibility (unlike SEO) and performance is extremely measurable so you can make informed marketing decisions. But before…
It is likely that even the best PPC manager will see unexpected changes to the statistics of the PPC accounts they manage. Luckily, understanding what is happening and being able to seek out a solution to the issue, if indeed…
Often we are asked to provide a review of a current Pay per Click campaign from existing or prospective clients. As Google Adwords professionals we will give our best advice to all inquiries based on the knowledge and experience we…
Without giving much detail as to why the ads were removed, Google culled 350 million ‘bad’ Adwords ads as part of their efforts to prevent abuse from advertising businesses and individuals. Their efforts to clean up the ad space available…
Landing pages are of key importance if you want the best results from your Google Adwords campaign. What is a landing page? This is the page which appears in response to a person clicking a sponsored advert within Google’s search…
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