Their efforts to clean up the ad space available is no doubt driven by the long-term goal to clean up the internet in order to provide useful, relevant content. This particular cull was likely, in part, associated with an agreement that multiple ad agencies, including Google Adwords made with the White House in the summer of 2013 to curb the amount of advertising of copyrights infringing and counterfeit goods.
The effects of these measures saw the number of complaints about counterfeiters advertising on Adwords drop by 85% in 2012 and then another 78% in 2013. As well as this, Google have announced that the attempts to market counterfeit goods on Adwords also decreased by 47% in 2012 and then another 83% in 2013.
The most common reasons ads tend to get removed are for things like products that violates Adwords terms, ad copy issues (such as using all caps or multiple punctuation marks), or having a display URL that doesn’t match the destination URL.
Tidying up the world of online advertising is something we value at Dental Design, (so thanks Google!) not least because advertising a dental practice online will only work if users believe the system is trustworthy and that when they click through they are going to be reaching a reputable practice that has their best interests at heart.
Our PPC campaigns have this at their core. And in doing so, we can attract the most ready patient to your practice using targeted ads that deliver what they say.
This week saw all our SEO team pass their annual Adwords qualifications which are designed by Google to test our knowledge in advocating their product. In the form of two exams with over 180 questions, and along with experience of Adwords account management, our team are well equipped to deliver your online advertising goals.
Call Dental Design on 01202 677277 for more information about how we run our Adwords accounts.