350 million ‘Bad Ads’ Removed From Google Adwords

350 million ‘Bad Ads’ Removed From Google Adwords
5 February 2014 | | Pay Per Click

Without giving much detail as to why the ads were removed, Google culled 350 million ‘bad’ imagesAdwords ads as part of their efforts to prevent abuse from advertising businesses and individuals.

Their efforts to clean up the ad space available is no doubt driven by the long-term goal to clean up the internet in order to provide useful, relevant content. This particular cull was likely, in part, associated with an agreement that multiple ad agencies, including Google Adwords made with the White House in the summer of 2013 to curb the amount of advertising of copyrights infringing and counterfeit goods.

The effects of these measures saw the number of complaints about counterfeiters advertising on Adwords drop by 85% in 2012 and then another 78% in 2013. As well as this, Google have announced that the attempts to market counterfeit goods on Adwords also decreased by 47% in 2012 and then another 83% in 2013.

The most common reasons ads tend to get removed are for things like products that violates Adwords terms, ad copy issues (such as using all caps or multiple punctuation marks), or having a display URL that doesn’t match the destination URL.

Tidying up the world of online advertising is something we value at Dental Design, (so thanks Google!) not least because advertising a dental practice online will only work if users believe the system is trustworthy and that when they click through they are going to be reaching a reputable practice that has their best interests at heart.

Our PPC campaigns have this at their core. And in doing so, we can attract the most ready patient to your practice using targeted ads that deliver what they say.

This week saw all our SEO team pass their annual Adwords qualifications which are designed by Google to test our knowledge in advocating their product. In the form of two exams with over 180 questions, and along with experience of Adwords account management, our team are well equipped to deliver your online advertising goals.

Call Dental Design on 01202 677277 for more information about how we run our Adwords accounts.

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2025
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents