Google has recently updated its terms and conditions, allowing ‘shared endorsements’, which means that your Google reviews and +1’s could appear alongside adverts. This is fantastic news for advertisers; users will now see endorsements for products, in addition to photos…
Google combines paid and organic reporting
28 August 2013 | Marcus Amberton | Pay Per Click, Search Engine OptimisationThe Google Adwords function is constantly being updated. The latest feature provides more data within the interface, showing both paid and organic search data for particular keywords. The introduction of this facility falls in line with Google’s campaign to provide…
The latest findings from the Interactive Advertising Bureau (IAB) show mobile ad revenue grew 82.8% in 2012 to a total of $8.9billion globally, up from $5.3 billion in 2011. Looking at the three types of mobile advertising (search, display and…
15 Tips for a Conversion Friendly Site
3 June 2013 | Marcus Amberton | Creative Design, Internet, Marketing, Pay Per ClickI found the following article on “15 Tips for a Conversion Friendly Ecommerce Site” while doing some research on user website conversion. Although more often than not, on your dental website you will not be selling any products or services…
5 Common SEO myths busted!
26 April 2013 | Marcus Amberton | Marketing, Pay Per Click, Search Engine OptimisationSearch Engine Optimisation is an online marketing channel of increasing your website’s rankings for your targeted keywords which then increases traffic to your site. It is said that SEO is an art rather than a science, Google and the other…
Enhanced PPC Campaigns Now Highlight Google+ Followers
24 April 2013 | Marcus Amberton | Pay Per ClickGoogle have upgraded their adwords pay per click advertising platform to offer two categories of campaign, legacy and enhanced. Over the coming months, all campaigns will move over to the new enhanced campaign, that promises new features which include: multi…
Google has recently announced that it is rolling out an upgraded interface for Places for Business that will replace the current dashboard. The rollout will be staged and initially only made available to a small number of US businesses and…
5 Reasons why Dentists should have ppc in their marketing mix
26 March 2013 | Marcus Amberton | Pay Per ClickThe majority of dental practices rely heavily on search engine optimisation to promote their practice and so they should- it really does help to bring in business. However, there are also some very valid reasons for opting for PPC to…
Google has announced that they are revamping the adwords network in order to target smart phone and tablet users more effectively. The reason behind the changes is due to the expectation that the number of daily google searches from mobile…
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