The latest findings from the Interactive Advertising Bureau (IAB) show mobile ad revenue grew 82.8% in 2012 to a total of $8.9billion globally, up from $5.3 billion in 2011.
Looking at the three types of mobile advertising (search, display and messaging), of the three, it is search ads that have brought in the majority of global revenue at 52.8%. This is a total revenue from mobile search advertising of $4.7 billion worldwide.
This macro report of global mobile advertising activity goes into great detail including how revenue is divided by region across the world. Key points relevant to the dental industry in the UK reveal interesting trends.
The report attributes the growth of global mobile ad revenue in 2012:
“Key factors for the impressive increase in mobile advertising revenue are rising smartphone adoption/3G and 4G penetration, more time spent on mobile devices and better advertising monetisation through targeting ad inventory consolidation”
Dental Design continues to see an increase in mobile search across our dental practice websites which we view using Google Analytics. The tracking system is installed on all the sites we manage and this has provided us with real life evidence supported by the data and research continually being published across the mobile search industry.
Our sites typically see around 30% of searches at present being made via a mobile or tablet device with some receiving over 50% of their visitors from a mobile device.
With the new enhanced PPC option from Google Adwords, the vehicle we use to advertise sites online, now is the opportune moment to get involved in mobile advertising. Using the enhanced campaign function, we have a greater ability to produce targeted ads and campaigns that reach potential patients across a multi-device, always-on-the-go, location changing world.
To find out more about mobile advertising, Pay-Per-Click and enhanced campaigns, call Dental Design on 01202 677277.