Impact of Facebook Ads and PPC

Impact of Facebook Ads and PPC
26 November 2013 | | Pay Per Click

facebook-ads-150x150Paid advertising has been successful for many people. Dental practices are now seeing the benefits of paid advertising on Google, but what if I told you that even greater results can be seen by using both paid search on Google and Facebook Advertising. Being visible through different advertising methods allows your dental practice to be stuck in people’s minds resulting in much greater success when it comes to advertising your practice online. Facebook Advertising has been criticised in the past, but its effectiveness is on the rise. Dental Practices only using PPC (pay-per-click) will certainly be thinking twice once they have finished reading this blog.

Kenshoo conducted a study, exposing certain segments of a target audience to either paid search or paid search and Facebook Ads. The main findings are as follows:

  • The segments exposed to Facebook Ads and paid search yielded 30% higher return on ad spend than the search only segments.
  • Paid search and Facebook Ad segments had 24% higher average order value
  • CTR (click through rates) for paid search and Facebook Ad segments were higher by 7%
  • Paid search and Facebook Ad segment had a 4.5% lower cost per acquisition

What does this mean for your dental practice?

Using both PPC and Facebook Ads ultimately means more exposure and this in turn is likely to mean that your practice is at the forefront of people’s minds. It is to be expected that if you target your audience correctly both inside and outside of Facebook with paid efforts then results like these above might well be possible for you.

If you would like to know more about what Dental Design can do for you in terms of PPC (pay-per-click) and Facebook Ads, give us a call on: 01202 677 277.

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