Link Building 101
Link building is something anyone can do, especially if your practice has a valuable website. However going after good links takes knowledge and can be a dificult task. Starting with a few basic strategies can help build confidence and understanding:
1. Competitor Analysis
2. Fresh Web Mentions/Google Alerts
3. Local Link Building
1. Competitor Analysis
Competitor analysis is an integral step to any link building campaign. It gives you an insight into the dentist industry, identifies your competitors and what they are ranking for. Undergoing this analysis will find you a list of obtainable high opportunity links.
2. Fresh Web Mentions/Google Alerts
Searching the web for mentions of your website is a common link building process. If you aren’t monitoring these mentions, you’re probably letting valuable opportunities and customer relationships slip through your fingers. The idea being that if a website has mentioned you in some way, all you need to do is thank them for the mention and ask whether they mind including a link. Because they have already mentioned you, the link opportunity is high. Google Alerts is a great tool for searching these web mentions.
3. Local Link Building
Local link building can lead to quick quality links. The relevance in local link building centers upon location, rather than niche. Links should therefore always be relevant to your website and each individual page. Helping dentists get active within their community is great for building local links and allows you to begin relationships with those businesses and people.
Here at dental design we offer built in link building packages. If you would like any further information then give Dental Design a call on: 01202 677 277.
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