Is your PPC on autopilot?
Automatic pilot (noun)
1) A device for keeping an aircraft on a set course without the interventions of the pilot.
Have you set up your adwords ppc campaign and left it to run by itself? Do you have a ‘if it aint broke don’t fix it’ perspective towards your online advertising? You could be missing out on the full potential of your campaigns, which could be costing you money as a result!
Why should you avoid autopilot campaigns?
You may well be hitting the goals you have previously set for your campaign- which is great, so why change? PPC is an ongoing process so you should always be adjusting your goals to push your campaign further each time. You could reap benefits such as, lower costs per click, and/or a higher conversion rate- yes please!
How do you do this? Here are some tips:
• Review your detailed keywords report
• Review your search terms match type
• Review your adverts
• Review your landing pages.
Just by making a few simple tweaks can make the world of difference to your quality score. Your quality score is the metric which decides how much you should pay per click and how high up the rankings your ad appears- so it’s definitely not something you should ignore.
How to avoid autopilot:
Review your account once per month, this allows you to see the true effect of any change you made to the campaign in the previous month. Any less than this and you could be missing out, on the other hand, if you’re logging in everyday and changing things, you’re probably doing more harm than good. It’s all about balance.
A good idea is to keep up to speed by reading blogs on the subject to gain fresh ideas on how to revamp your ppc account.
If you would like further information about google adwords pay per click campaigns or are worried that you campaign may have stagnated, give dental design a call on 01202 677 277 who will be happy to review the account for you.
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