Increase Your Online Success

Increase Your Online Success
13 January 2014 | | Search Engine Optimisation

2We all know that SEO (Search Engine Optimisation) is important when it comes to being successful online. However, the true benefits of SEO can only be seen when combined with a user-friendly site. This article will help provide you with the essential information and tools needed to increase your chances of being successful online.

So What Are Search Engines Looking For?

A search engine wants to do the best it can at listing the most relevant and important websites to users searching for them. So what factors can help you in search engines?

  • Content – We have mentioned many times how unique fresh content is important and can help your dental practice in search engines. So why not include a blog that you can update with the latest news in the dental industry?
  • Performance – How fast is your site? Does all the media, videos etc work properly on your site?
  • Authority – Sites with high authority tend to be sites that have good relevant content that other sites reference or link to.
  • User Experience – Is your site easy to navigate? Can your potential patients find all the relevant information about your practice and the treatments you offer? Does your site look fresh, modern and engaging?
  • Domain Names
    • Old domain names tend to be better than new domains, but if you are interested in buying an old domain make sure you look at the history of the domain to check that it has not been penalised in the past.
    • Use keywords in the URL.
  • Title Tags and Meta Descriptions – Make sure you have the right keywords in your title tags and that the Meta descriptions describe each web page correctly.

 

Other tools to help your practice

Make use of other channels to help you like:

  • Facebook
  • Twitter
  • LinkedIn
  • Email
  • Offline – Newspaper, Magazine and Radio ads

 

How does your website look on mobile devices?

Many websites are difficult to view on mobile devices and this can have an effect on the bounce rate, leading to an increase in the loss of potential patients to your practice. Having a dedicated mobile site would be beneficial but what is even more effective is investing in a responsive website. A responsive design allows your site to be viewed in a number of different devices (mobile, tablets, desktop browsers etc). This allows for a much better user experience for potential patients using a variety of devices and is likely to help lower bounce rates and create higher levels of engagement.

 

A combination of improving your online presence, creating great content and a website providing a fantastic user experience would help your chances of being successful online. Having a site with great SEO but looks old might not yield results. Visitors like to see a modern looking site that has been looked after and cared for, as it gives them a sense of trust in the practice.

We here at Dental Design want to give you a fresh start to the year and if you feel that your site looks old or you are looking to increase your online presence please give us a call on 01202 677277.

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