We all know that SEO (Search Engine Optimisation) is important when it comes to being successful online. However, the true benefits of SEO can only be seen when combined with a user-friendly site. This article will help provide you with the essential information and tools needed to increase your chances of being successful online.
So What Are Search Engines Looking For?
A search engine wants to do the best it can at listing the most relevant and important websites to users searching for them. So what factors can help you in search engines?
Other tools to help your practice
Make use of other channels to help you like:
How does your website look on mobile devices?
Many websites are difficult to view on mobile devices and this can have an effect on the bounce rate, leading to an increase in the loss of potential patients to your practice. Having a dedicated mobile site would be beneficial but what is even more effective is investing in a responsive website. A responsive design allows your site to be viewed in a number of different devices (mobile, tablets, desktop browsers etc). This allows for a much better user experience for potential patients using a variety of devices and is likely to help lower bounce rates and create higher levels of engagement.
A combination of improving your online presence, creating great content and a website providing a fantastic user experience would help your chances of being successful online. Having a site with great SEO but looks old might not yield results. Visitors like to see a modern looking site that has been looked after and cared for, as it gives them a sense of trust in the practice.
We here at Dental Design want to give you a fresh start to the year and if you feel that your site looks old or you are looking to increase your online presence please give us a call on 01202 677277.