One of the most common myths in SEO is that you should fully concentrate on getting quality inbound links and not bother linking out from your website. If you are doing this, then you are missing out! If you review…
PPC can be a strange and potentially expensive world for newcomers if things go wrong. Read on for a brief guide of what you need to know if you are thinking about using PPC. Alternatively, why not concentrate on being a…
There is an endless supply of data coming from Adwords; sometimes getting through all the data can be a little daunting. It can be easy to get lost in all of it and not really know what you should be…
Does anyone else find the thought sickening that it is only 98 days until Christmas, the winter is upon us and companies are already promoting the festive season. Why are people so quick to say goodbye to the nice summer…
The most successful PPC campaigns all feature quality keyword research within their management— choosing the best keywords to bid on that are most likely to result in clicks and conversions. Keyword research is part science and part art. It’s about using tools…
Search engine optimisation work in-house can certainly save your dental practice money, but in today’s increasingly competitive internet market you may find performing the necessary SEO work very challenging and frustrating when your site still isn’t ranking after putting all that…
You probably already have a Google AdWords account bringing many new patients to your practice, but do you use social PPC to help increase the awareness of your practice and its treatments? If you have Facebook and/or Twitter, you might…
One of the most important metrics in your Adwords account is your keyword quality score – a high quality score will mean that your advert will rank better and your click costs will be lower…highly beneficial when comes to online advertising….
PPC is one of the best ways to drive traffic to your website and to attract new patients. It offers immediate search engine visibility (unlike SEO) and performance is extremely measurable so you can make informed marketing decisions. But before…
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