SEO and Pay Per Click advertising are often seen as two different entities. This is sometimes due to the fact that if search visibility is already achieved through SEO; paid search is seen as unnecessary. Here are four reasons you…
Optimise Your Landing Pages
6 January 2015 | Lucy Mander | Creative Design, Marketing, Pay Per ClickVisitors arrive at your web site through a variety of online channels: pay-per-click (PPC), organic search (SEO), e-mail offers and print ads. Once there, they need to fulfill the objective of acting upon a promotion, or buying a specific product….
Outbound links can increase rankings…
24 October 2014 | Marcus Amberton | Blog, Pay Per Click, Search Engine OptimisationOne of the most common myths in SEO is that you should fully concentrate on getting quality inbound links and not bother linking out from your website. If you are doing this, then you are missing out! If you review…
PPC can be a strange and potentially expensive world for newcomers if things go wrong. Read on for a brief guide of what you need to know if you are thinking about using PPC. Alternatively, why not concentrate on being a…
There is an endless supply of data coming from Adwords; sometimes getting through all the data can be a little daunting. It can be easy to get lost in all of it and not really know what you should be…
Does anyone else find the thought sickening that it is only 98 days until Christmas, the winter is upon us and companies are already promoting the festive season. Why are people so quick to say goodbye to the nice summer…
The most successful PPC campaigns all feature quality keyword research within their management— choosing the best keywords to bid on that are most likely to result in clicks and conversions. Keyword research is part science and part art. It’s about using tools…
Dental Practices…should you outsource your SEO?
21 August 2014 | Marcus Amberton | Marketing, Pay Per Click, Search Engine OptimisationSearch engine optimisation work in-house can certainly save your dental practice money, but in today’s increasingly competitive internet market you may find performing the necessary SEO work very challenging and frustrating when your site still isn’t ranking after putting all that…
You probably already have a Google AdWords account bringing many new patients to your practice, but do you use social PPC to help increase the awareness of your practice and its treatments? If you have Facebook and/or Twitter, you might…
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