Optimise Your Landing Pages

6 January 2015 | | Creative Design, Marketing, Pay Per Click

Visitors arrive at your web site through a variety of online channels: pay-per-click (PPC), organic search (SEO), e-mail offers and print ads. Once there, they need to fulfill the objective of acting upon a promotion, or buying a specific product. If they dont see anything relevant when they arrive at the page they’re most likely to leave, having wasted their time and yours.

A web site landing page is simply a page that keeps the momentum going from the referring channel’s message. Landing pages appear after an online ad, email link, search result or promotional URL. It’s the chance to convince a patient to pursue and contact the practice. Optimising your landing page for potential patients is key to acquiring your return on investment.

It’s not easy optimising your landing page because it can differ from business to business. Some customers want concise information, while others want as much as possible so it’s about getting the right balance.

Landing pages for lead-generation sites typically should focus on a single, specific goal: getting the user to register or submit a lead. These types of landing pages should have a minimum of unrelated navigation or content, and should present only relevant, reassuring messages that encourage visitors to immediately and efficiently take the next step in the registration process.

The benefits of having a landing page in the first place:

1. Enhances user experience
2. Builds trust
3. Increases conversion rates
4. Maximises Return on Investment
5. Improves your site usability

How should you optimise your landing page:

1. Knows your patients
2. Post relevant and persuasive content
3. Deliver a consistent message
4. Provide clear call to action
5. Balance your content and images
6. Create a user friendly layout
7. Remove Distractions
8. Don’t ask for too much information
9. Build Trust
10. Respect Privacy
11. Use Testimonials
12. Keep it simple
13. Ensure less loading time
14. And of course test every component on your landing page before you make it live

If you would like any further information then give the Dental Design team a call on: 01202677277.

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