SEO & PPC Is A Double Whammy!!

6 February 2015 | | Pay Per Click

SEO and Pay Per Click advertising are often seen as two different entities. This is sometimes due to the fact that if search visibility is already achieved through SEO; paid search is seen as unnecessary. Here are four reasons you would benefit from running a Google AdWords pay per click campaign alongside a successful SEO strategy.

1. Organic Rankings Are Volatile

One day you’re in the top five for your chosen keyword and the next, you’re nowhere to be found. With Google’s constant algorithm updates and user-interface changes, organic rankings seem more unpredictable than ever.

This is not the case with AdWords. Once you have the right mix of quality score and budget, your Ad Rank (your ad position relative to other ads) is fairly consistent. Paid search campaigns require a fair amount of work to achieve the right Ad Rank at the right price, but you have far more control over the ranking of your ads than you do over your organic search rankings.

2. Earn Twice the Visibility

The Google search results pages contain a lot of information, all of which competes for searchers’ attention. So, while being listed on the first page is great, being listed twice is even better, particularly if both your organic search ranking and ad are listed in the top three organic and top three paid positions respectively.
Additionally, if your competitors are listed once on the first page for a priority keyword, while you’re listed twice, you have double the visibility and are at a clear advantage.

3. Increase Click-Throughs

A natural by-product of increasing search visibility is increasing clicks to your website. This means that more people are aware of your website and therefore are more likely to enquire

4. Increase Probability of Conversion

By increasing traffic to your site, you also increase the probability of conversions. While your conversions may not necessarily increase 200%, it is logical that they will increase as a result of higher search visibility and more traffic to your site.

In conclusion, with correct execution, a pay per click campaign combined with an already successful SEO strategy can deliver traffic and patient enquiries that you are missing out on by relying solely on organic search.

If you would like further information about the benefits of Pay Per Click Advertising. Speak to a member of our team on 01202 677 277. We have six Google Accredited Professionals in our team who will be happy to help you.

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