SEO & PPC Is A Double Whammy!!

6 February 2015 | | Pay Per Click

SEO and Pay Per Click advertising are often seen as two different entities. This is sometimes due to the fact that if search visibility is already achieved through SEO; paid search is seen as unnecessary. Here are four reasons you would benefit from running a Google AdWords pay per click campaign alongside a successful SEO strategy.

1. Organic Rankings Are Volatile

One day you’re in the top five for your chosen keyword and the next, you’re nowhere to be found. With Google’s constant algorithm updates and user-interface changes, organic rankings seem more unpredictable than ever.

This is not the case with AdWords. Once you have the right mix of quality score and budget, your Ad Rank (your ad position relative to other ads) is fairly consistent. Paid search campaigns require a fair amount of work to achieve the right Ad Rank at the right price, but you have far more control over the ranking of your ads than you do over your organic search rankings.

2. Earn Twice the Visibility

The Google search results pages contain a lot of information, all of which competes for searchers’ attention. So, while being listed on the first page is great, being listed twice is even better, particularly if both your organic search ranking and ad are listed in the top three organic and top three paid positions respectively.
Additionally, if your competitors are listed once on the first page for a priority keyword, while you’re listed twice, you have double the visibility and are at a clear advantage.

3. Increase Click-Throughs

A natural by-product of increasing search visibility is increasing clicks to your website. This means that more people are aware of your website and therefore are more likely to enquire

4. Increase Probability of Conversion

By increasing traffic to your site, you also increase the probability of conversions. While your conversions may not necessarily increase 200%, it is logical that they will increase as a result of higher search visibility and more traffic to your site.

In conclusion, with correct execution, a pay per click campaign combined with an already successful SEO strategy can deliver traffic and patient enquiries that you are missing out on by relying solely on organic search.

If you would like further information about the benefits of Pay Per Click Advertising. Speak to a member of our team on 01202 677 277. We have six Google Accredited Professionals in our team who will be happy to help you.

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2025
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents