Only growing in popularity since its release in 2011, Snapchat, the popular mobile messaging service has recently rolled out its anticipated “Discover” feature. Originally drawing the teen crowd for its immediate sharing and quick communication, Snapchat is now aiming for an older crowd with its new direction.
This new section within the app delivers bite-sized news stories from major media and news publications including CNN, Vice, Warner Music, ESPN and Yahoo News, helping users reach a new generation of readers. Users will be able to watch daily stories compiled by artists, publishers, and even Snapchat’s own editorial staff. Although the news stories will have some sort of advertisement attached to them, Snapchat makes it possible to skip them, allowing users to pick and choose which advertisements they find interesting.
Snapchat started out as a friendship-based network, requiring at least one user to have the other person’s phone number saved and then sending a request before content can be shared, but “Our Stories” was a new way for Snapchat to see how its users react to non-friend content.
Our Stories is a collaborative timeline that lets users at a specific event add their snap to a combined stream of content from that show, event, etc. People from all over the world then have the ability to watch that event play out live through the snaps being sent from users who are there.
So what is “Discover”?
If something catches your eye, you can swipe up to read or watch the story right within Snapchat, there are no links to external sites and no waiting for content to load from an external source. This is exclusive content that is specifically designed for Snapchat and stays within the app.
Oddly enough, Google can’t actually see the content within Snapchat Discover. As far as search engines are concerned, if your content doesn’t exist on the open Web, Google can’t see it, and can’t rank it.
This does however create a multitude of problems for search engines, users and SEO agencies as it means search engines can’t access content exclusive to these apps, which means they can’t deliver the best results to users. Users have to download, register, and use multiple apps to get the content they want.
Other Social Media Platforms
If the Snapchat Discover model proves successful, you can be sure other social networking apps are going to start demanding similar content experiences as well. In fact, Facebook is already talking about such an idea. Where Facebook didn’t seem that beneficial many years ago, now it’s become an important traffic generation platform…the same could very well happen to Snapchat!
It is said that “Discover could very well be the most significant addition to Snapchat since it was released in July 2011.”
If you would like any further information then give the Dental Design team a call on: 01202 677277.