Pay Per Click is one of the most profitable advertising and marketing channels, providing you with first page exposure on the most popular search engines. Top of the search Results – Doing SEO for your website is great, however, its…
Serious About Your Online Presence?
26 June 2015 | Leigh Brown | Creative Design, Internet, Pay Per Click, Search Engine Optimisation, Social MediaAre you serious about your online presence? Do you want to utilise the 4 core elements of online marketing in your strategy? There are many ways to market your practice online, utilising the 4 core online marketing elements below will…
This week I attended a webinar by WordStream, the PPC experts, providing some useful advice for streamlining the managament of PPc accounts and ensuring resources are used in the most efficient way. They provided ‘5 guidelines for achieving success in…
PPC isn’t just about jumping into Google AdWords, setting up an account, and watching the patients come flooding in. There’s so much more to it than that. Bid adjustments, keyword selection, ad copy testing, all play a part in your…
1. Quick Form Having a easily accessible quick contact form on each page of the website will aid the patient in requesting additional information about the services that you offer. 2. Landing page Utilising landing pages for your PPC campaign…
10 Strategies for Dental Marketing
4 June 2015 | Lucy Mander | Creative Design, Marketing, Pay Per Click, Search Engine Optimisation, Social Media1. Build a website Build a modern, eye-catching website that shows off what you are about and the services that you offer at the practice. Its also important that you’re website functions quickly on a mobile device as that’s how most…
I’m going to keep things pretty simple in this blog, because so often we take over PPC accounts which have been handled less than perfectly. I’m also not going to bad mouth anyone – as often there are valid reasons…
There are a number of ways to get more business from your PPC campaigns and budget is just one of them. Often its not just as simple is increasing the amount you spend. From a practice perspective, you want to…
A Pay per Click campaign involves producing targeted advertisements which are shown in the sponsored listings to the top and the right of the organic results. Advertisers select keywords which will trigger the Ads to show in the search results…
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