PPC isn’t just about jumping into Google AdWords, setting up an account, and watching the patients come flooding in. There’s so much more to it than that. Bid adjustments, keyword selection, ad copy testing, all play a part in your…
1. Quick Form Having a easily accessible quick contact form on each page of the website will aid the patient in requesting additional information about the services that you offer. 2. Landing page Utilising landing pages for your PPC campaign…
10 Strategies for Dental Marketing
4 June 2015 | Lucy Mander | Creative Design, Marketing, Pay Per Click, Search Engine Optimisation, Social Media1. Build a website Build a modern, eye-catching website that shows off what you are about and the services that you offer at the practice. Its also important that you’re website functions quickly on a mobile device as that’s how most…
I’m going to keep things pretty simple in this blog, because so often we take over PPC accounts which have been handled less than perfectly. I’m also not going to bad mouth anyone – as often there are valid reasons…
There are a number of ways to get more business from your PPC campaigns and budget is just one of them. Often its not just as simple is increasing the amount you spend. From a practice perspective, you want to…
A Pay per Click campaign involves producing targeted advertisements which are shown in the sponsored listings to the top and the right of the organic results. Advertisers select keywords which will trigger the Ads to show in the search results…
Ensuring your PPC campaign is performing well on a mobile device is no longer a luxury task. More people are looking for dental practices and dental treatments on their mobile devices than ever before, and the investment you’ve made into…
Do you need to rethink your Online Advertising?
27 February 2015 | Lucy Mander | Marketing, Pay Per ClickA practices main goal is to recruit new patients, therefore choosing the best place to advertise becomes very important so you may need to rethink your PPC, mobile and SEO strategies moving forward into 2015. What is PPC? If you…
Would Your Practice Like More Patients Each Month?
20 February 2015 | Lucy Mander | Blog, Marketing, Pay Per Click, Search Engine Optimisation, Social MediaThe Big Three: Search Engine Optimisation – Search Engine Optimisation is an art and one of the best ways to get traffic to your website which then leads to an increased amount of new patients. Being higher up the search…
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