In the last two weeks our SEO team have been swatting up on the latest changes to Google AdWords and then taking their annual and biennial Google AdWords exams. We all passed! The Google AdWords Certification Exam is a professional accreditation that…
Pay Per Click enables you to quickly get your website listing on the sponsored results section of search engines by paying for it. You pay a fee based on how competitive your chosen keyword is whenever a view clicks through…
New Year, New Strategy – Increase traffic to your website!
10 December 2015 | Lucy Mander | Marketing, Pay Per Click, Search Engine Optimisation, Social MediaThe goal of all successful dental websites should be to drastically increase traffic for a long, reliable and sustainable period of time. Having a memorable practice website will play an essential role in long term brand recognition and gaining new…
Google constantly updates the layout of its features in the Search Engine Ranking Page’s (SERP’s). Our job is to monitor how our websites are ranking on Google and make adjustments to ensure the website continues to have the same level…
Google AdWords launched with less than 400 advertisers in 2000. Now, more than 1 million advertisers generate billions of revenue for the search giant. AdWords indisputably changed the trajectory of online advertising with its self-serve keyword bidding system and propelled Google to become the multi-billion-pound business…
This week, my blog points you to a brilliant article by Christopher Ratcliff of Search Engine Watch. Christopher Ratcliff explores the customer’s point of view when searching, finding, ordering and paying for a product online. Although very few dental practice…
My last blog was about Quality Content as defined by Google, and in danger of running with a theme, this week’s blog tackles Googles ‘Quality Score’. This term references the score your Google Adwords Pay-Per-Click campaign can obtain in order…
A great landing page is essential to any PPC strategy. Attracting clicks on your ads is just the first part. You then need to ensure that the landing page meets potential patient expectations and works as hard as it can…
Having a website is important and so is the website’s rankings in Google. But, converting your visitors and generating enquiries at your practice is the most important! Google ads/Pay-per-click (PPC) is incredibly useful at promoting your practice and treatments in…
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