Google AdWords launched with less than 400 advertisers in 2000. Now, more than 1 million advertisers generate billions of revenue for the search giant. AdWords indisputably changed the trajectory of online advertising with its self-serve keyword bidding system and propelled Google to become the multi-billion-pound business…
This week, my blog points you to a brilliant article by Christopher Ratcliff of Search Engine Watch. Christopher Ratcliff explores the customer’s point of view when searching, finding, ordering and paying for a product online. Although very few dental practice…
My last blog was about Quality Content as defined by Google, and in danger of running with a theme, this week’s blog tackles Googles ‘Quality Score’. This term references the score your Google Adwords Pay-Per-Click campaign can obtain in order…
A great landing page is essential to any PPC strategy. Attracting clicks on your ads is just the first part. You then need to ensure that the landing page meets potential patient expectations and works as hard as it can…
Having a website is important and so is the website’s rankings in Google. But, converting your visitors and generating enquiries at your practice is the most important! Google ads/Pay-per-click (PPC) is incredibly useful at promoting your practice and treatments in…
Pay Per Click is one of the most profitable advertising and marketing channels, providing you with first page exposure on the most popular search engines. Top of the search Results – Doing SEO for your website is great, however, its…
Serious About Your Online Presence?
26 June 2015 | Leigh Brown | Creative Design, Internet, Pay Per Click, Search Engine Optimisation, Social MediaAre you serious about your online presence? Do you want to utilise the 4 core elements of online marketing in your strategy? There are many ways to market your practice online, utilising the 4 core online marketing elements below will…
This week I attended a webinar by WordStream, the PPC experts, providing some useful advice for streamlining the managament of PPc accounts and ensuring resources are used in the most efficient way. They provided ‘5 guidelines for achieving success in…
PPC isn’t just about jumping into Google AdWords, setting up an account, and watching the patients come flooding in. There’s so much more to it than that. Bid adjustments, keyword selection, ad copy testing, all play a part in your…
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