Adwords Certification Exams
In the last two weeks our SEO team have been swatting up on the latest changes to Google AdWords and then taking their annual and biennial Google AdWords exams.
We all passed!
The Google AdWords Certification Exam is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows individuals to demonstrate that Google recognises them as an online advertising professional.
The exams consist of 100 multiple choice questions (never as easy as they sound!), over a two-hour period, with no option to go back to an answer. The team have all taken the AdWords Fundamental Search Exam and the Advanced Search Exam.
With the recent changes to how Ads are displaying on the search page, the need to have targeted and efficient campaigns is never more important.
The change included removing the Ads on the right hand side of the page. The industry has been doing checks and the change has had less negative impact than first thought. The change leaves a large white space on the right hand side of the screen if a person is searching for anything other than a search that involves a
Here is a breakdown of the changes to how Ads are now shown on the results page:
- No text ads will be served on the right rail of the search results on desktop.
- Google will serve four text ads instead of three in the mainline area above the organic listings for more “highly commercial queries” (More on that below).
- Three text ads will show at the bottom of the SERPs.
- The total number of text ads that can appear on a SERP will shrink from as many as 11 to a maximum of seven.
- Product listing ad blocks and Knowledge Panels (sometimes with ads, as tests continue in these spaces) will show in the right rail on relevant queries.
Call our Adwords Qualified team on 01202 677277 to discuss your PPC campaign in more detail.
More posts from our team
Five Star
Reviewed Marketing
"Would definitely recommend to a friend"
"I cannot recommend Dental Design highly enough"
"Really great company to deal with"
"Very professional, efficient & adaptive to new situations"
"I cannot recommend them highly enough"
"Has been invaluable and gone out of her way to help us"
"We love the look of our practice website. Very professional!"
"Dental Design stood out both in their knowledge of the industry and their professionalism"
"The team and package offered at dental design was unrivalled"
"absolutely fantastic and are always on hand to help"
"Dental Design are fantastic to work with"
"always met with a swift and professional response"
