The low down – Instagram and Pinterest
The web is becoming more and more visual, and nowhere more so than on social media, where some of the most influential platforms revolve around pictures and video.
With more than 400 million monthly active users, and 40 billion photographs uploaded since its launch in 2010, Instagram is an undeniable titan of visual social media. Its approach to sharing beautiful images with professional-style filters has had a lasting influence on the way that social networks approach visual media. With support for short videos as well as photos, Instagram has defined itself as a visually rich and creative platform. Make sure you take high-quality photos and videos, and bear Instagram’s square framing in mind. It’s important to use Instagram’s visual effects to create a style that fits your practice.
How to succeed on Instagram:
- Post daily to build your following
- Know what times the majority of your followers are active and take advantage
- Interact with your followers ad other users to inspire more engagement
- Create practice hashtags and monitor their use
- Know what type of posts your followers enjoy and use them
- Incorporate video posts to keep it interesting
- Show your services
- Use captions to inspire conversations and increase engagement
- Go behind the scenes of your practice
- Monitor location tags when you are at events to connect with people
- Show what your services can do for the patient – Before & After photos
- Show off your staff
- Take your patients with you
- Share quotes and inspiration
- Organise a content to boost followers
- Have fun and followers will notice
- Follower and like similar accounts
Pinterest is the dark horse social network that came from nowhere to become phenomenally popular with a very specific demographic: young-to-middle-aged women. It has since evolved into the ultimate ecommerce hub, with a community of creative and innovative users flocking to Pinterest for DIY tips, hacks, shopping ideas and inspiration. Pinterest has also welcomed the addition of buyable pins, which enable users to purchase products directly from their iPhone or iPad using Pinterest.
Pinterest Analytics also provide detailed information not only about your own account on Pinterest (including impressions, clicks and repins) but also content from your website that people have Pinned elsewhere, allowing you to see exactly what works, who is interacting and what is gaining the most activity.
How to succeed on Pinterest:
- Keep boards clean and clear
- Add a board name and description
- Organise your boards
- Maintain pin frequency
- Find out what your patients are pinning
- Pin images from your blog content
- Don’t forget to repin and like
If you would like any further information then please give the Dental Design team a call on: 01202677277.
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