Online Word Of Mouth
According to a Google/Ogilvy survey, 74% of consumers identify word-of-mouth as a key influencer in their decisions. People would rather hear about your practice from a trusted reviewer or a friend. Not you. Sure, they’ll come to your website or your social profiles for more information, but the conversation may not necessarily start with you.
This is where earned media comes in.
What is earned media? Earned media is media (or content) you don’t own and did not pay for. Typical examples might be a blog post about your practice or treatment or a Tweet about how great your customer service is. Earned media is free, out of the goodness of the writer’s heart – and who doesn’t love it when we get unsolicited rave reviews?
To engage your audience and improve online world of mouth. Look for ways to help your followers with their problems. What are their key issues? Can you give them information that will make their day better? What tangential issues do they have? Might they have issues that are loosely related to dentistry which you can help with? Do some searches for questions online, ask your patients. How can you help make their lives easier?
By asking your patients these sorts of questions, you can help users with their problems which, if you solve them and they’re genuinely pleased, could result in likes, shares and positive comments about you online, which all helps with your online reputation.
So take the time to ask for reviews and come up with ways in which you can please your patients by problem solving online- this initial work can bear fruit in the long run!
If you’d like further information about online word of mouth for your dental practice, give Dental Design a call on: 01202 677 277 who will be happy to help you.
Inspiration for this post from social media today
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