All you need to know about Google AdWords
Pay Per Click enables you to quickly get your website listing on the sponsored results section of search engines by paying for it. You pay a fee based on how competitive your chosen keyword is whenever a view clicks through from your Ad to your website.
Why PPC?
- It provides first page exposure on the top of the most popular search engines
- PPC drives conversions and results immediately
- It provides consistent traffic
- It provides targeted traffic
- Ads allow you to reach your demographic at the exact time they’re searching for your product or service
- It allows you to change your Ads easily
- It allows you to test your campaign easily
- It allows you to reach more people
- It allows you to track results
- PPC is data driven, it allows marketers a way to measure exactly what is working and what isn’t
- It allows you to have geo-targeted Ads
- It allows you o schedule your Ads
Get Traffic Fast
Doing SEO for your website is great, however, its takes time for your site to rank. So if you need traffic fast, start PPC. Your Ads could be showing on the first page of Google in a matter of hours.
Measure Success
With PPC Ads you’ll get real-time analytics on how patients are interacting your Ads.
Control your budget
A great benefit of PPC Ads is the ability to set and manage your advertising budget. Since you can track and show real-time data on your Ads it allows you to make better informed decisions on how your budget is spent.
Landing Pages
Getting clicks on PPC Ads is half the battle. It’s the landing page that they arrive at that highly influences conversions.
Keywords
Applying matching options to keywords controls which searches trigger your Ad to appear. Match types include Broad match, Phrase match, Exact match and Negative match.
What is Quality Score?
Google assigns a score (1-10 scale) that gauges how relevant an advertisers keywords, ads and landing pages are to the searcher’s query. Quality score is impacted by three key elements:
- Clickthrough Rate
- Ad Relevance
- Landing Page Quality
What is Ad Rank?
A value that is calculated and used by Google to determine an ad’s position, where it ranks among competitors in paid search results.
Steps to optimise your campaign:
- Define your goals
- Research your target audience
- Keyword research
- Use negative keyword lists
- Write great content
- Have clear call to action
- Create an effective landing page relevant to the Ad
- Use geo-taregting
- Evaluate quality score
- Remove Ad copies with a low CTR
- Remove keywords with a bad quality score
- Increase budget to top performing keywords
- Identify non-performing keywords and pause them
If you would like any further information then please give the Dental Design team a call on: 01202677277.
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