Pay Per Click enables you to quickly get your website listing on the sponsored results section of search engines by paying for it. You pay a fee based on how competitive your chosen keyword is whenever a view clicks through from your Ad to your website.
Get Traffic Fast
Doing SEO for your website is great, however, its takes time for your site to rank. So if you need traffic fast, start PPC. Your Ads could be showing on the first page of Google in a matter of hours.
With PPC Ads you’ll get real-time analytics on how patients are interacting your Ads.
Control your budget
A great benefit of PPC Ads is the ability to set and manage your advertising budget. Since you can track and show real-time data on your Ads it allows you to make better informed decisions on how your budget is spent.
Getting clicks on PPC Ads is half the battle. It’s the landing page that they arrive at that highly influences conversions.
Applying matching options to keywords controls which searches trigger your Ad to appear. Match types include Broad match, Phrase match, Exact match and Negative match.
What is Quality Score?
Google assigns a score (1-10 scale) that gauges how relevant an advertisers keywords, ads and landing pages are to the searcher’s query. Quality score is impacted by three key elements:
What is Ad Rank?
A value that is calculated and used by Google to determine an ad’s position, where it ranks among competitors in paid search results.
Steps to optimise your campaign:
If you would like any further information then please give the Dental Design team a call on: 01202677277.