New Year, New Strategy – Increase traffic to your website!
The goal of all successful dental websites should be to drastically increase traffic for a long, reliable and sustainable period of time. Having a memorable practice website will play an essential role in long term brand recognition and gaining new patients.
Social Buttons:
It is said that websites have increased in traffic after adding social buttons to their content.
Google Webmaster:
Understanding and abiding by Google’s webmaster guidelines is essential if you wish to increase your site’s search traffic.
On-Page optimisation:
- Regularly publish content, perhaps on a blog
- Optimise website for search engines
- Incorporate social tools
- Start a newsletter/mailing list
Off-page optimisation:
- Utilise social media
- Gain strong links from external sites
- Guest blog writing
- Participate in online forums/communities
- Utilise free press release services
- Creating and sharing quality videos to YouTube
Paid Advertising:
The best paid advertising strategies would be:
- Pay Per Click Networks (Google AdWords)
- Banner Advertising
- Sponsored Reviews
- Social Media Advertising
- Paid Press Releases
If you would like any further information then please give the Dental Design team a call on: 01202677277.
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