Useful Email Marketing Tips
Anyone wanting to make the most out of their online marketing needs to consider email marketing in their strategy. But with users receiving large amounts of emails from multiple companies how do you succeed?
Subject Lines
One of the first things a user is going to see is the subject of the email. With 35% of email recipients deciding to open an email based on the subject alone, this is something that you will need to perfect.
You will need to make the subject line concise, and avoid spammy words like “free”, “x% off” as much as you can. Using spammy words on a regular basis can negatively affect you campaign, and many email services will be sending your emails to the spam or junk folders.
Segment Your Email List
Patients with a healthy mouth are most likely not interested in the dental implant offer you have at your practice.
Segmenting your email list into certain categories based on a patient’s interests, dental health, age etc will help to improve the click through rate (CTR) of your email campaigns.
Split Testing
There are many elements that play a role in your email campaign’s success. The time you send the email, subject line, body text, call to action etc will all likely have an affect on the CTR and the number of conversions.
Try testing different variations of the email you send out by splitting your email list and sending the initial version to one half of your list, and the other version to the second half. If you do not see an improvement, try changing other elements to see what is most effective.
Responsive Design
Making sure that the email you send out is also optimised for mobile devices is crucial – since 51% of all emails are opened on a mobile device.
If you would like to know more about how Dental Design can help your online marketing, please feel free to contact us on 01202 677277.
More posts from our team
Five Star
Reviewed Marketing
"Would definitely recommend to a friend"
"I cannot recommend Dental Design highly enough"
"Really great company to deal with"
"Very professional, efficient & adaptive to new situations"
"I cannot recommend them highly enough"
"Has been invaluable and gone out of her way to help us"
"We love the look of our practice website. Very professional!"
"Dental Design stood out both in their knowledge of the industry and their professionalism"
"The team and package offered at dental design was unrivalled"
"absolutely fantastic and are always on hand to help"
"Dental Design are fantastic to work with"
"always met with a swift and professional response"
