The Top 4 changes in Local SEO in 2015

10 December 2015 | | Search Engine Optimisation

2015 was again a busy year for SEO. Within this constantly changing industry, our team here at Dental Design stay prepared as possible for any changes/updates, or techniques that need to be deployed to maintain your websites rankings for your chosen keywords.

I’ll be highlighting the big changes we have seen in the Dental Design SEO team through 2015, what they mean and how we have dealt with them.

April 2015 – Google’s ‘Mobilegeddon’

This industry-named update was less apocalyptic than some thought.

However, before, during and after this update, the advise to our dental practices is to make sure their dental website is visible to their target audience, who inevitably will at some point be using a mobile device to look up a treatment in their area, search specifically for a dentist, or try to find your details having been given your practice name by word-of-mouth.

8 months later, we continue to see a rise in mobile devices being used to get to our dental practice websites, with 50% + 
of traffic coming from mobile devices being the average.

Capture

May 2015 – ‘Quality Update’ 

Whilst some believed this was just an updated Panda update, Google seemed to denied this, but did allude to the fact that there was a change to its core ranking algorithm in terms of how it processes quality signals.

Nevertheless, we did see some shake-ups, and again continue to encourage better website build, aimed at users and improve overall quality.

August 2015 – Local three-pack

Following the display on mobile for the SERPS, Google updated the local pack (Google local listing) to only show three listings. This has meant a big fall in traffic for those who were ranking fourth or fifth in this pack and are now no longer on the front page.

Alongside this change, the full address is no longer visible, with just the street name showing forcing the user to click on one option to find the full address.We believe this is actually a good thing, as the user is forced to make a decision to either find directions or visit the website.

We continue to work with practices to encourage Google reviews (more on this later), and keep us updated with opening hours to ensure their listing is populated with complete accuracy.

This Google Local listing is actually a ‘integrated listing’ , meaning the overall SEO of the website (how Google sees the website and then decided to rank it), also affects this listing.

In that regard, we continue to encourage our websites to let us have fresh unique content, reviews and monitor the health of the website on a regular basis. All of these techniques, amongst many others, are advised by google directly as having a positive affect on rankings.

dentist-london

 

November 2015 Google Plus Update

Reviews, reviews, reviews…. we know we sound like broken records, but it cannot be over state how important these are for a local dentist. Google reviews are the top ones to get and as such we constantly keep up to date with how Google allows a user to leave this, bearing in mind that our practice website is a great resource to use to direct patients to leaving one.

This update saw the blanket removal (and a few sharp words from the SEO manager), of the following on a Google + page:

  • Reviews (!!!)
  • Stars
  • Categories
  • Directions
  • Photo uploads
  • Interior uploads
  • Maps
  • Hours
  • Opentable/app integration

It seems as though Google has decided to separate the local listing from the Google Plus page (having only had them connect for 3 year).

This meant we have had to update  the link across all our websites in order that a patient wanting to leave a lovely review is met with the right location to do so.

crownhill-dental-blog

We look forward to working with your site in 2016! Call the team on 01202 677277 to discuss all things SEO.

 

 

 

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2024
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents