The Future of Marketing – Augmented Reality
Augmented reality is a digital technology that overlays text, images or video over physical objects. You use your smartphone or tablet to see a layer of digital information on top of the physical environment offering digital enhancements to the real-world senses of touch, sight, sound, smell and taste.
Augmented Reality provides a way to bridge the gap between the physical and digital experience, encouraging brands to better engage with their customers and drive real business results in the process. It can provide all types of information such as location, heading, visual, audio and acceleration data and opens an avenue for real-time feedback.
How it works?
App and smartphone camera sensors combine reality with virtual overlays.
Step 1:
Customers hold their phones in front of a printed page
Step 2:
An Augmented Reality App searches for images and patterns on a server
Step 3:
App validates image and sends back the associated content
Benefits of Augmented Reality
- New content channel for consumers
- Brings online campaigns to life
- Can be used at events and conferences to draw attention
- Consumers interact in both digital and physical worlds
- Highly interactive and targeted
- Increases engagement and interaction and provides a richer user experience
- More measurable and trackable results
- An inexpensive alternative to other media platforms, no specific media needs to be purchased
- Increases the perceived value of products and brands
- Real-time information
- Companies have access to detailed analytics enabling them to truly understand their audience
- It’s mobile, personal and hugely accessible to a rapidly growing smartphone market
Augmented reality’s growth is directly tied to consumer’s addiction to smartphones and tablets and is rated as one of the most promising technological breakthroughs. While some marketers are using it as a gimmick, others are making some real conversions with it.
If you would like any further information then please give the Dental Design team a call on: 01202677277.
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