It’s the time of year of all things ghostly and ghoulish. So I thought I’d put together a blog which highlights the PPC errors that scare me the most, along with some tips which will ensure that you are treated…
Historically, online advertising has not been a great channel for personalised advertising, but increasingly, Google Adwords is providing the tools and insights to hone in your advertising voice, style, timing and segmentation so ensure your adverts are shown at the…
The Importance of Relevence in Adwords Campaigns
23 September 2016 | Marcus Amberton | Pay Per ClickAdwords is said to be a mix of art and science. I think that term is used for systems that just require a great deal of understanding, monitoring and hard work! Our Adwords campaign management is always evolving in line…
We love Google Adwords. It’s quick, responsive, and there’s never been as many detailed metrics to monitor, track, and help you tweak your PPC campaigns to get the best performance out of them. Whether you’ve an open budget and want…
Search Engine Land have recently reported (June 17th) on an anonymous tip they have had from reader. The steely eyed reader noticed a text messaging icon on a Google Adwords advert, indicating that Google is testing the idea of an SMS/…
Every time you Google something, you’re likely to see an ad matching your query. Landing page optimization is one of the best ways to increase the performance of your PPC campaigns and maximize Return on Investment. When a visitor clicks…
SEO Alphabet
13 June 2016 | Lucy Mander | Marketing, Pay Per Click, Search Engine Optimisation, Social MediaAnchor Text – A clickable text in a hyperlink, should be keyword rich Back Link – An incoming link to a website from another website, it’s always better to have less high quality links than more low quality ones Content…
Like a lot of things in life; sometimes all it takes are a few timely, well thought out tweaks here and there to fix tired and under-performing PPC campaigns. All our PPC management packages include a scheduled set of good…
In the last two weeks our SEO team have been swatting up on the latest changes to Google AdWords and then taking their annual and biennial Google AdWords exams. We all passed! The Google AdWords Certification Exam is a professional accreditation that…
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