Your PPC Landing Pages
Every time you Google something, you’re likely to see an ad matching your query.
Landing page optimization is one of the best ways to increase the performance of your PPC campaigns and maximize Return on Investment. When a visitor clicks on a Pay Per Click (PPC) ad, they’re taken to a landing page whose sole purpose is to entice people to take an action. Therefore, the landing page should be well optimized to ensure that your PPC campaign doesn’t get lost amongst the competition.
A bespoke PPC landing page is specifically crafted around the action you want the patient to take when they get to the page (contact form submission, download, free consultation, purchase).
Top Tips for your landing page:
- Keep your messaging consistent – Keep the messaging between Ads and Landing Pages consistent. If there’s a disconnect between what the ad promises and the landing page delivers, you may as well have a broken URL in your ad.
- Whats your USP? – Visitors usually click on an ad when they feel it’s going to solve their problem or if they are curious to find out more. The key to a successful landing page is to answer the patients query, which could vary from information on a certain topic to a service offered by the practice.
- A/B Test the position of your forms – A lot of marketers focus too much on landing page forms themselves, but far fewer consider where those forms should be.
- Make your landing page mobile-friendly – Mobile ads are so effective because they appeal to consumers’ desire to buy something right now, which means your mobile landing pages – and their forms – need to make it as easy as possible for them to convert while they’re on the go.
- Simplicity – Keep the design simple, sometimes you can overdo it by overthinking it. An eye-catching image or a beautifully designed page might not necessarily help you achieve the goal your page is designed for.
- Earn your patient’s trust – Building a page that makes the user trust your brand is essential if you want them to provide their information. Add testimonials, media coverage, a few social media mentions and this could give your brand’s reputation and credibility a major boost.
- Call to Actions are a must – Calls to action are incredibly important and they must reflect your overall tone and style. They can mean the difference between a bounce and a conversion.
- The copy – Design is very important to the success of a landing page, but the copy is just as important – if not more so. One of the best ways to create a compelling landing page is by using “the voice of the customer.”
- Include video on your landing pages – Including video on your landing pages can be very powerful. Video is an excellent way to reinforce your overall messaging and branding. For example, patient testimonials.
- Optimise – To optimize your page, ensure that your headline and content contain the keywords a person is likely to search for in order to see your ad. From SEO perspective, it’s also a good idea to have an engaging page.
- Track your Goals – PPC ads usually have a specific goal. A good landing page is the one that accomplishes that goal. Decide what you want the visitor to do and align all the elements on the page into achieving that goal.
If you would like any further information then please give the Dental Design team a call on: 01202677277.
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