A Pay per Click campaign involves producing targeted advertisements which are shown in the sponsored listings to the top and the right of the organic results. Advertisers select keywords which will trigger the Ads to show in the search results…
Why Am I Not Rank 1?
23 June 2017 | Marcus Amberton | Blog, Internet, Marketing, Pay Per Click, Search Engine OptimisationThere are numerous reasons that can affect why your site may not be first in Google. Even if you have a checklist of all of the known SEO ranking factors and you have worked through them all; there is still no…
How to write a perfect Google review
2 June 2017 | Marcus Amberton | Blog, Internet, Marketing, Pay Per Click, Social MediaFirstly, I should mention, that Google uses an algorithm to test reviews, and even the reviews, get reviewed. This algorithm will scan the reviews looking for obvious no-no’s like swearing, racism, sexism and other general unpleasantries. We have spoken to…
What is remarketing? Remarketing is a marketing technique that allows you to target users who have previously visited your website with banner ads. You use marketing to bring a visitor to your website, and if they don’t make a purchase, you…
In the world of “fake news”, it seems at first glance, as though Googles latest Adwords update leans toward the obscure, and possibly the misinterpretation of meaning. The update is to the way Google Adwords delivers results for “exact” match keywords. There have always…
The SEO /PPC team have just undertaken their Google Adwords exams, myself included. Now that we’ve all passed and there are smug smiles all-around, I thought I’d share some insight following my re-cap of studies for the Google Adwords Fundamental…
Marketing Statistics 2017
16 March 2017 | Lucy Mander | Blog, Marketing, Pay Per Click, Search Engine OptimisationSearch Engine Optimisation 66% marketers say improving SEO and growing their organic presence is their top marketing priority of 2017! 41% of adults and 55% of teenagers are already using voice search daily, and the figures are set to rise…
The Dental Design SEO team have been swotting away these last few days in preparation for the annual Google Adwords Exams. Each team member has either 1 or 2 exams to take depending on the cycle (some exams are biennial)….
Part of the work we do for our PPC accounts here at Dental Design involves Keyword Management. But what exactly does this entail? PPC keyword management isn’t just one task—it’s a group of tasks. They include: Negative keyword management Keyword…
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