Firstly, I should mention, that Google uses an algorithm to test reviews, and even the reviews, get reviewed. This algorithm will scan the reviews looking for obvious no-no’s like swearing, racism, sexism and other general unpleasantries. We have spoken to…
What is remarketing? Remarketing is a marketing technique that allows you to target users who have previously visited your website with banner ads. You use marketing to bring a visitor to your website, and if they don’t make a purchase, you…
In the world of “fake news”, it seems at first glance, as though Googles latest Adwords update leans toward the obscure, and possibly the misinterpretation of meaning. The update is to the way Google Adwords delivers results for “exact” match keywords. There have always…
The SEO /PPC team have just undertaken their Google Adwords exams, myself included. Now that we’ve all passed and there are smug smiles all-around, I thought I’d share some insight following my re-cap of studies for the Google Adwords Fundamental…
Search Engine Optimisation 66% marketers say improving SEO and growing their organic presence is their top marketing priority of 2017! 41% of adults and 55% of teenagers are already using voice search daily, and the figures are set to rise…
The Dental Design SEO team have been swotting away these last few days in preparation for the annual Google Adwords Exams. Each team member has either 1 or 2 exams to take depending on the cycle (some exams are biennial)….
Part of the work we do for our PPC accounts here at Dental Design involves Keyword Management. But what exactly does this entail? PPC keyword management isn’t just one task—it’s a group of tasks. They include: Negative keyword management Keyword…
It’s the time of year of all things ghostly and ghoulish. So I thought I’d put together a blog which highlights the PPC errors that scare me the most, along with some tips which will ensure that you are treated…
Historically, online advertising has not been a great channel for personalised advertising, but increasingly, Google Adwords is providing the tools and insights to hone in your advertising voice, style, timing and segmentation so ensure your adverts are shown at the…
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