Quality Score and Ad Rank are important aspects of a Google Ad campaign. These metrics directly impact the effectiveness of your campaign. You may have seen messages from Google that warns of adverts not showing due to a ‘low Ad Rank’….
5 Ways To Replace Review Extension In Google Ads
30 August 2018 | Rosie Littlejohns | Pay Per Click, UncategorisedBack in January, Google announced the end of the Review extension within Google Ads. The extension gave advertisers a space to shout about the best aspects of their business, all backed up by an impartial review. Each review extension had…
During this pandemic, understandably dental practices are seeking ways to become more cost-efficient. However this doesn’t mean PPC should be completely nixed from your marketing strategy. Long term cutting of all PPC spending will eventually dry up your new patient…
6 Tips For Successful Pay Per Click Landing Pages
5 July 2018 | Rosie Littlejohns | Blog, Pay Per ClickLanding pages are an incredibly important part of your paid advertising on Google. The landing page experience affects your Ad Rank which in turn impacts your cost per click and position. Perhaps most importantly, landing pages directly influence conversions. They…
PPC is the most targeted online marketing channel and offers the most immediate return on investment so if increasing your patient base is important to your practice; PPC is a vital part of your online marketing strategy. Who is interested…
Google AdWords: What Are Match Types?
4 April 2018 | Rosie Littlejohns | Blog, Marketing, Pay Per ClickUsing Google AdWord to run advertising campaigns can be an effective and quick way to gain new patients for your dental practice. Also known as PPC, or Pay-Per-Click advertising, Google ads allow dental practices to gain exposure for key terms…
Don’t restrict your search terms – Whether you start with specific or broad keywords, make sure you mix them over time. Have an even mix of long, specific phrases and short search terms. Test different ads – Try different search…
Advertising in Google is an excellent strategy to help promote your practice and treatments to an audience that may not know your practice exists. There are so many benefits to Google ads: they are highly targeted, you only pay when…
Google has been busy lately! With some great changes to their business listing on top of their new Adwords interface shows that Google are very much about improvement and staying with the times. Google has lately released their new Adwords…
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