Reaching the first page of Google is not an easy (or quick) task. Even with excellent SEO, it may take months for your website to be seen by users searching for your practice – this is where Paid Google Ads…
During this pandemic, understandably dental practices are seeking ways to become more cost-efficient. However this doesn’t mean PPC should be completely dropped from your marketing strategy. Long term cutting of all PPC spending will eventually dry up your new patient…
Covid-19 and the effect on online advertising
26 February 2021 | Marcus Amberton | Marketing, Pay Per ClickThe current crisis caused by the COVID-19 outbreak has turned our world upside down. The UK has been in and out of lockdown for almost a year now, which has had a massive impact on our way of life. This…
Considerations for PPC Campaigns after your Dental Practice Reopens
6 July 2020 | Marcus Amberton | Pay Per ClickCOVID-19 has caused major deviation in almost all dental practice’s marketing plans. What would’ve been planned out over the course of the summer months has had to be overhauled and reconsidered to ensure relevancy in these times. Google Ad campaigns…
Google Ads have announced they are providing small-medium businesses free ad credit to support advertising budgets. Many businesses have been affected during COVID-19 on a financial level but it is important to continue advertising to hit the ground running when…
Paid Advertisement (Google Ads) During COVID-19
23 April 2020 | Marcus Amberton | Marketing, Pay Per ClickDuring these uncertain times where many daily routines and activities have come to a sudden stop, businesses have had to adapt in ways that were not before considered. As a whole in the UK, most non-essential businesses are closed or…
Google Ads is a proven platform to bring in high quality traffic and hot leads to your marketing funnel. The platform allows you to target individual keywords that are relevant to your business and promote ads to users searching them….
Google Updates Desktop Search Results
24 January 2020 | Rosie Littlejohns | Pay Per Click, Search Engine OptimisationYou may have noticed a slight difference when searching on Google recently. The organic and paid results have seen a bit of a shakeup, with Google redesigning the appearance of the results to be in line with its mobile search…
Can I advertise Botox? Many Dental Practices now offer facial aesthetics as part of their cosmetic treatment range. It’s a booming industry and are great aesthetic treatments to offer alongside cosmetic dentistry. Patients that have just had their teeth whitened…
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