Running a successful Pay-Per-Click (PPC) campaign requires a fair bit of work and constant optimisation in order to improve performance. One of the main things we work on as part of a client’s on-going PPC management, is to improve campaign…
Is your dental marketing strategy prepared for a recession?
17 November 2022 | Aniqa Tabassum | Blog, Marketing, Pay Per Click, Search Engine OptimisationAs we lead into a potential economic recession, we know that customers will start to tighten their wallets and spend only when necessary. As a practice owner, it may seem natural to do the same with your budget. Marketing and…
The cost-of-living crisis: What does it mean for your online marketing?
23 September 2022 | Aniqa Tabassum | Blog, Marketing, Pay Per ClickThere’s no getting away from the uncertainty surrounding the cost-of-living crisis. Whilst people are already feeling the effects of rising prices, it’s only predicted to be even more challenging over the coming months. So what does this mean for UK…
Time to review your PPC landing pages
29 June 2022 | Dental Design | Blog, Landing page, Pay Per ClickIs your PPC campaign not performing well? It might be worth looking at your landing page! An effective landing page is the cornerstone of a successful Google Ads campaign. Each landing page should be designed to prompt an action from…
New privacy laws such as the release of iOS14 and Google announcing that it will phase out third-party cookie tracking by 2023 will make it more difficult to track new customers. Platforms are now measuring performance using first-party customer data…
There are a lot of Pay Per Click and Facebook campaigns that don’t perform well because they don’t have a strong enough offer. Studies have found that consumers are more likely to buy if there is a special offer available….
It’s fair to say that the world is a very different place from just a couple of years ago. The unprecedented changes brought about by the United Kingdom leaving the European Union, by the pandemic and by the current crisis…
Halloween is the time of year to embrace all things spooky! As a result, I’ve been inspired to put together a list of Pay Per Click (PPC) mistakes that will frighten even the most fearless of Dentists… PPC is a…
Reaching the first page of Google is not an easy (or quick) task. Even with excellent SEO, it may take months for your website to be seen by users searching for your practice – this is where Paid Google Ads…
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